Research On The Situation Of The Operation Of The National Rope Skipping League

Rope skipping project has a history of thousands of years in our country.In order to meet the needs of the public and meet the trend of social development,the rope skipping project can be divided into traditional rope skipping and pattern rope skipping after evolution under the continuous development of its own and the excavation and innovation of rope skipping enthusiasts.After many years of rope skipping,there is a certain mass base.Under the background of national policy encouragement and the increase of rope skipping population,the first national rope skipping competition was held in Guangzhou in 2007.At the beginning,the goal was to hold a national finals every two years,but the intermediate events were put on hold for various reasons.In2012,the state set up a national rope skipping Promotion Center for the purpose of promoting the development of rope skipping project,and held the first national rope skipping sub station competition in 2014.It has been five years since then,and the number of people participating in rope skipping League has gradually increased in these five years.Rope skipping is not only a traditional national event in China,but also a new sports event in China.In order to better develop the event and improve the satisfaction of the event,the paper tries to build the national rope skipping League into a characteristic event in China,so it analyzes the situation of the operation of the national rope skipping League.This paper uses the following methods: literature,expert interview,questionnaire,field investigation and mathematical statistics.At the same time,SWOT-PEST analysis is used to analyze the situation of the operation of the national rope skipping League.The conclusions are as follows: 1)through the holding of the five events,the league is established in the organization,competition rules,competition publicity and logistics services And market development.2)The advantages and disadvantages of League operation coexist.According to its own unique advantages: fitness,entertainment,performance and so on,skipping League is deeply loved by the school and the public.After the development of the League organization structure is complete,the competition is gradually recognized.However,the single group of participants is mainly junior high school students and college students.The publicity channels and effects need to be innovated,and the referee team needs to be strengthened.3)In this paper,SWOT-PEST analysis matrix is established,and then the specific analysis is carried out.It is found that the overall situation of the operation of the national rope skipping League is forward progress,and all aspects of the operation of the competition are increasingly improved.According to the conclusion,the following suggestions are put forward: 1)to improve the organization of the event according to the needs of the event;2)to keep the current people who participate in rope skipping,and then to focus on the school teaching object,vigorously promote the popularity of rope skipping in small,early and high schools,so that more students can participate in rope skipping,and improve the number of people who participate in rope skipping.3)Regularly organize experts to hold academic seminars and actively cooperate with international organizations to improve the rules.Arrange the schedule reasonably.4)Actively use new media resources.Weshould build——WeChat official account,micro-blog,official website,actively use small video software,release creative videos,and increase investment in publicity.5)Design event derivatives.Fully explore the relevant products of the event,and design the commemorative products related to the event.6)Carry out pre competition training and post competition summary for logistics service personnel to improve the level of logistics service.