Research On The Improvement Of O2O Marketing Mode Of Beijing A Education Group

With the rapid development of mobile Internet and big data,O2O(online to offline)e-commerce mode has emerged,which also makes interpersonal communication more information-based.Artificial intelligence and informatization broaden the means of education and training.In particular,how to realize the organic integration of education and Internet from business model,business form,marketing and promotion to operation model has become the focus of current research and exploration.At present,the common problems faced by the education industry in Internet education are as follows:it is unable to realize the organic integration of online and offline.Beijing a education group also faces the lack of online and offline integration,which leads to the lack of online and offline integration of business processes,the lack of online and offline integration of marketing promotion,the low operational efficiency,the emergence of business form confusion,high marketing cost,high cost of student training,and the decline of customer purchase desire.To a certain extent,it increases the operating cost of the enterprise,and also affects the optimization of management and the improvement of revenue.In this paper,based on the effective application of O2 O model in the enterprise,on the basis of SWOT analysis of Beijing a education group,aiming at the problems of products and marketing faced by the enterprise at present,using the mature O2 O e-commerce model,the marketing improvement scheme based on o2 o model is proposed.Through the establishment of AI intelligent learning system + famous teacher teaching base and local learning center in the headquarters Implement online AI intelligent detection +famous teachers' Teaching+ The O2 O learning mode of offline teaching manager assisted teaching can effectively solve the problems of high training cost of students,shortage of famous teachers of institutions and high cost of offline teaching.By reconstructing business form,optimizing marketing promotion mode,upgrading teaching design,optimizing customer experience,and integrating online and offline resources,students and institutions can achieve cost reduction and efficiency increase Enhance the core competitiveness of the company and lay the foundation for the long-term sustainable development of the company.