Investigation And Research On The Current Situation Of Basketball Training Demand Of Youth In Nanchang

On November 22,2015,the State Council promulgated the guiding opinions on accelerating the development of life service industry to promote the upgrading of consumption structure and the national important strategy issued by the State Council on June 23,2016(national fitness plan 2016-2020),which provided a very good development platform for the development of youth sports and created good development opportunities for the development of sports training.Jiangxi Province calls it "the land of Jiangxi and Poyang" in China,and Nanchang city is the capital city of Jiangxi Province.In 2017 and 2018,Nanchang,an important central city in the middle reaches of the Yangtze River,welcomed a traditional basketball team consisting of the PLA's "Bayi team" men and women's team.The All-Star women's basketball match and the Asian Championship were held in Nanchang,which set off a basketball boom and provided a very good development environment for the basketball industry and training industry in Nanchang.With the rapid development of training industry,the blind pursuit of benefits and benefits also face blind supply,low demand satisfaction and other problems,in order to improve customer satisfaction.Therefore,taking the basketball training service in the sports training industry as an example and Nanchang as the regional boundary,this paper takes the current situation of the youth basketball training demand in Nanchang as the research object,classifies the youth basketball training demand in Nanchang based on the public demand theory and the Kano model theory in economics,improves the service satisfaction and the training service quality.This paper analyzes the current situation of youth basketball training needs in Nanchang City,looks for youth basketball training needs,discusses the level classification of youth basketball training needs,puts forward the priority order of youth basketball training needs,and provides suggestions for the development of youth basketball training.Through literature,pre investigation,field investigation,questionnaire,mathematical statistics and other research methods to explore the research problems;finally,17 demand items of youth basketball training are obtained,17 demand items are divided into 6 expected attributes,7 necessary attributes,4charming attributes by using Kano model theory,through B-W coefficient andattribute supply order According to the principle calculation,the priority to meet the needs of youth basketball training in Nanchang is the professional level of coaches,training time,class teaching mode,training geographical location,teaching plan outline,teaching facilities,teaching equipment,video sharing in class,training price,course service attitude,level test of trainees,psychological guidance,training effect,online inquiry department Unify and participate in national and provincial competitions,talent transmission opportunities,and size of institutions.