The Negative Influence And Guiding Strategies Of Film And Television Culture On College Students' Values

With the changes of the times and the development of science and technology,the content and form of film and television culture have changed a lot.As one of the mass media,film and television culture has become an important part of College Students' study and life.Film and television culture often conveys values to the audience through the combination of actors with outstanding appearance,full personality,vivid and lifelike dynamic pictures,rich and diverse voice configuration and other factors.However,the values of college students are not mature and stable.They are curious about the film and television culture,but they lack the ability to identify.They are easily affected by the bad film and television culture,which leads to the deviation of values.As the pillars of the country,they shoulder the responsibility and mission of national rejuvenation and national prosperity.The establishment of their values is related to whether they can become a qualified successor of the cause of socialism with Chinese characteristics.Therefore,it is urgent to study the negative impact of film and television culture on College Students' values from multiple perspectives and put forward effective guidance strategies,which is not only conducive to guiding college students to establish socialist core values,but also conducive to the long-term development and stability of the party and the country.The paper consists of four parts:The first part: mainly studies the theory of film and television culture and values.First of all,define the meaning of film and television culture and values;second,clarify the main characteristics of film and television culture and values.Film and television culture has intuitiveness,entertainment,popularity and guidance,while college students' values have autonomy,diversity,contradiction and instability;finally,clarify the relationship between film and television culture and college students' values education.Film and television culture is college students' price Value education is an important carrier of value education,and it can help college students to screen movies and TV works.The second part: mainly studies the negative influence of film and television culture onCollege Students' values.First of all,it impacts the mainstream political values and makes college students' political cognition confused and political behavior indifferent;second,it distorts the correct moral values and makes college students' moral concepts vague and moral behaviors out of standard;third,it shakes the scientific life values and causes college students' narrow pursuit of life and negative attitude towards life;finally,it leads to vulgar aesthetic values,As a result,the aesthetic standards of college students are superficial and their aesthetic tastes are vulgar.The third part: mainly studies the reasons of the negative influence of film and television culture on College Students' values.First of all,from the perspective of the government,it is because the government lags behind the macro management of film and television culture to some extent,which is manifested in the loopholes in supervision and management and the poor effect of publicity and guidance;second,in the aspect of schools,it is because the construction of film and television culture in schools is weak,which is manifested in the lack of guidance in Ideological and political theory courses and the unsatisfactory atmosphere of film and television culture in schools;third,from the perspective of film and television itself,it is necessary to Finally,from the perspective of college students,it is due to the lack of College Students' film and Television Appreciation ability,their theoretical literacy,rational discrimination and selection ability.The fourth part: mainly studies the strategies to eliminate the negative impact of film and television culture on College Students' values.First of all,from the perspective of the government,we should strengthen the macro-control of film and television culture,strengthen the supervision and management of cultural propaganda departments,and give full play to the leading role of socialist core values;second,from the perspective of the school,we should improve the construction of campus film and television culture,integrate ideological and political theory courses into film and television guidance,and create a good atmosphere of campus film and television culture;third,from the perspective of film and television itself,To improve the cultural level of film and television works,to create positive energy and theme film and television works,but also to improve the ideological and moral quality of film and television workers;finally,from the perspective of college students themselves,toconsciously improve the ability of film and television appreciation,strengthen the theoretical study and research of film and television,and enhance the ability of rational discrimination and selection.All in all,contemporary college students grow up with the company of film and television culture,which has a subtle impact on College Students' values.For college students,film and television culture is like a double-edged sword.Positive film and television culture transmits positive energy,which can help college students establish correct values,guide them to develop in the direction of socialist core values,and constantly improve themselves and improve themselves.However,those decadent,backward and even carrying capitalist ideology film and television culture It's to mislead their children and distort the values of college students,so that they gradually lose themselves and become "prisoners under the ranks" of bad films and TV programs.Therefore,only by perceiving the negative influence of film culture on College Students' values,analyzing the reasons,and putting forward the countermeasures to solve the problem,taking the essence and removing the dross,can we better play the positive role of film culture and minimize the negative impact.This requires the support from all sectors of society and the efforts of college students to form the resultant force of College Students' values education.Only in this way can we better help them set up socialist core values and shoulder the responsibility and mission of socialist youth with Chinese characteristics.