Influence And Countermeasure Research In American Screen Culture To Unversity Student’s Valure

Since entering the new century，American films and television plays is becomingwidely popular in our country with the development of cultural exchange,they strikeour country’s university students deeply by their gorgeous visual effects and brilliantstorylines. On the one hand American films and television plays can help universitystudents to open view and cultivate their temperament,One the other hand thenegative values contained in American films and television plays will exert negativeeffect for our country’s university students.Therefore,how to let university studentshave the ability to analysis and appreciation American films and television playsculture,cultivate their temperament by positive culture is an important work.This thesis got external data by questionnaires and interview surveys,made ainterdisciplinary analysis by acculturation theory、the theory of use and satisfactionand the theory of Ideological and Political Education,in the hope of having acomprehensive understanding of influence American films and television playsculture take to university students,then put forward the feasibility countermeasures ofit.This thesis has the following viewpoints:Frist, American films and television plays culture can assimilate universitystudents’value,their positive effects are heip university students toimprove aesthetic perspective, establish an innovative science sense, cultivate anoptimistic philosophy of life.Their negative influences are spreading hedonismeconomic，motivating capable of violence and attracting dominant value systems.Weshould take a dialectical approach to them, take the essence, discard the dregs.Second, American films and television plays culture can produce an large effecton university students is because that they have bright characteristic of mass cultureand can fill university students’ requirements as audiences.The relatively weakcompetition ability of domestic films and the inefficient values education are also thereasons.Third,in order to handle the influence of American films and television playsculture better,we should strengthen the government management,standardize the film market; develop vigorously domestic films industrial, create more excellent films what are suitable for college students; enhance the effictive ofvalues education in colleges and pay attention to media literacy education...