Management And Program Planning Of Local Sports TV Media

Today is an era of media diversification and development.The same is true of the sports media as an integral part of it.In the television media,in addition to CCTV channel fifth,a single large,each of the local sports ground channel also face difficulties,Jiangsu,Hubei sports channel in 2012 have "sports channel" make only superficial changes,poor management led management more main leisure brand,rather than sports or public fitness sports section.In terms of new media,Tencent sports,sports,sports and sports have launched a strong attack.With the advantage of capital,they have taken a lot of share in traditional sports media such as sports event copyright and excellent talent introduction.In 2015,music sports also set up a Southern China reporter station,which made a great impact on the local sports media in Guangdong.Guangdong radio and TV sports channel is the largest ground sports professional channel in Southern China area.The production of its sports programs has been in the leading position throughout the country,and has the exclusive copyright in Guangdong area,which has many domestic and foreign events at present.But in the CCTV channel fifth expansion and new media platforms such as Tencent,such as music,under the impact of the bear a greater pressure in the management,this paper will start from the analysis of the present situation of Chinese sports TV media,described how it was in this environment inside and outside the attack in the capital operation,cost accounting,marketing,advertising and performance accounting changes and new attempt,out of their own road.In the external environment,this paper relates to the specific case of music as sports reporter stations in Southern China,and Ali at the beginning of the establishment of sports how to infiltrate the specific content into the field of sports;in the internal environment(more traditional media and new media is concerned),will be told CCTV channel fifth and the Guangdong sports channel subtle symbiosis relation and the role of competition both sides.In this case,a large number of lists including Guangdong radio and television sports channel from 2015 to now,the completion of the task of advertising "sports news" column making cost accounting,revenue and line activities sponsored sports events,in order to find out the existing problems of Guangdong radio and television sports channel in the present business and income etc.,and summed up a set of more reasonable solutions to enhance efficiency.