Research On Interactive Design Of Running APP Based On Persona

With the rapid development of urbanization and the advancement of Internet technology,people's living standards have been qualitatively improved,which is accompanied by changes in lifestyles and values.While the material is satisfied,they begin to pay attention to their own health issues.The demand for fitness exercises is increasing,and sports and fitness apps are emerging.At the same time,the App has problems of homogenization,many functions,and lack of innovation.The main reasons are:(1)The design needs are mainly provided by the business side,and the designers and users lack in-depth understanding;(2)Focus on the realization of functions,ignore The user experience is improved;(3)Due to the increase in user differentiation and personalization trends,users cannot be accurately located,and the requirements are difficult to filter,resulting in a lack of basis for design and poor user experience.How to rationally design products to meet the real needs of users,bring a more in-depth sports experience,and improve product competitiveness.These have become problems that design developers need to solve urgently.Obviously,designers need to focus on how to accurately obtain the real needs of users,because users are the core of design.Based on the above problems,this article will focus on the user,through the construction of the user role model,analyze the user's behavior,needs,goals to solve product problems,the main research content is: first,put forward the use of interactive design theory,cognition Psychology,sociology and other dimensions analyze user color,lay the theoretical foundation,and build a running user color model;second,because traditional user color construction mainly uses observation and interview methods,it has a human subjectivity,The persuasion is weak.For designers,the needs of users are still unclear.Based on qualitative research,this article uses statistical methods to carry out quantitative research,build running user role models,and verify each other with quantitative and qualitative analysis.Complement each other,and strive to make the data such as user characteristics more accurate,true and reliable.Through factor analysis,clarify the user's color classification dimension,and then perform cluster analysis on the data of behavior variables(that is,subdivision factors)to obtain running users ofdifferent levels,and obtain user characteristics,behaviors,goals,etc.;finally,the previous construction The running user role model is used as a guide,combined with the relevant theories of interactive design,taking the "running through" App design as an example to analyze the running user scenarios,goals,and behaviors,establish a product interaction framework,analyze the visual design elements,and output the interface.This article focuses on the relevant theories and methods of constructing user role models,and combines interaction design principles to conduct research on interaction design.Introducing user role models can better locate users,interpret user needs,and the differences between different user groups,help designers understand design goals,grasp key needs,clarify product functions,and achieve the purpose of improving product user experience.