The Research On The Development Strategy Of The Intangible Assets Operation Mode In Commercial Sports Events

The research on the operation of intangible assets of major party for sports events'organizations commercial sports events is based on the development requirements of strengthening and improving the development and protection of intangible assets,increasing the added value of sports products,enhancing market competitiveness and promoting the development of the sports industry,increasing the output value of intangible assets of commercial sports events,and the practical problem of the lack of intangible assets for business operations.The research elaborates the connotation of the intangible assets operation of commercial sports events,reveals the practical problems of major party for sports events' organizations operating intangible assets of commercial sports events and proposes strategies for major party for sports events' organizations to operate intangible assets of commercial sports events which can not only solve the problems of major party for sports events' organizations operating commercial sports,the lack of theoretical guidance and limited value enhancement of competition intangible assets but also enrich and expand the theoretical system of commercial sports competition research and provide references for the major party for sports events'organizations to operate commercial sports competitions.It attaches great importance to the academic value and research significance.The research takes the intangible assets operation of commercial sports events run by major party for sports events' organizations as the research object,draws on the research perspectives of brand positioning theory and brand extension theory and comprehensively uses research methods such as literature research,case analysis and field trips to illustrate the main issues such as the definition of intangible assets of commercial sports events,operation methods,existing problems and operation strategies.On the basis of consulting and analyzing relevant literature,policies and regulations on the operation of intangible assets,combined with the results of field surveys and expert interviews,the connotation of the intangible assets operation of commercial sports events has been explained.The constraints of major party for sports events' organizations operating intangible assets of commercial sports events has been analyzed.In addition,what could be drawn on is the value status of the effective operation of intangible assets of commercial sports events and the operation strategy of intangible assets of commercial sports events that major party for sports events'organizations.The research conclusions:(1)Major party for sports events' organizations operate intangible assets for commercial sports events is the reformation and innovation which is based on the Simplification of Administration and Decentralization in the sports industry and the unbundling of the organization sports events to the greatest extent.It's the way for the major party for sports events' organizations to optimizing the market environment and supporting the growth.It is also an important way for major party for sports events'organizations to increase the soft power.(2)The key sections for major party for sports events' organizations to run commercial sports events are the creation of intangible assets of events,usage,protection and the level of management.Under these circumstances,it's possible to maximize the value of intangible assets of events,help branding of events and promote the development of major party for sports events' organizations.(3)Major party for sports events' organizations operate the intangible assets of commercial sports events should focus on the progressed intelligent,human-being and the management intangible assets in the operation of connotative intangible assets.What should be focused on is that the attention to the flow,exchange,transactions.In addition,what should be concerned is the three types of intangible asset operation methods such as the extension,financing and expansion.Under these circumstances,it's possible to avoid the loss of intangible assets and the commercial sports events,enhance the initiative in the market competition,enhance the economic benefits of major party for sports events' organizations,expand corporate profits and build up brand events.(4)The operation of intangible assets which belonged to the major party for sports events'organizations'commercial sports events mainly has problems such as lack of ability to creation,protection,management and the usage of the intangible assets of events.It's good to enhance the ability of the main body of the tournament in improving the level of refinement of the commercial operation of the main players,including overall operation and management,design,sponsorship sales and integration and the event marketing and promotion as well as controlling commercial sports event resources and strategic partners,focusing on their team building and business level.(5)Major party for sports events' organizations choose the operation strategy of intangible assets for commercial sports events must be implemented simultaneously for both intensive and extended intangible assets.When concerned about the intensive assets,it should be created based on the target market,protected by legal means and managed by the competitive differentiation.When concerned about the intangible assets,it requires the reasonable selection of event partners and the scientific use of intangible assets for the cross-border development of events in order to expand the development space of major party for sports events' organizations and achieve maximum value.