Research On Commercial Value Development Of Extreme Sports Events In China

At the 2016 International Olympic Committee plenary session,some extreme sports events officially became events of the 2020 Tokyo Summer Olympics through voting.Extreme sports itself has attracted more attention from Chinese athletes and Chinese sports enthusiasts.Extreme sports became an official Olympic event,which not only provided opportunities for global audiences to appreciate difficult sports,but also expanded the audience of extreme sports events.It also attracted more attention for the hosting of extreme sports events in China,and its commercial value Development is also gaining popularity.Foreign extreme sports events have gradually formed a mature and graded sports event system,and the commercial value of the event has been formed by tickets,memorials,advertising rights,naming rights,sponsorship rights,media broadcasting,emerging media broadcasting,athletes touring performances,etc.However,the commercial value development of domestic extreme sports events is still in its infancy,and a mature system is urgently needed.This article mainly studies the commercial value development of extreme sports events in China,especially the development of its intangible assets.It compares and analyzes the current status of the commercial value development of the five extreme sports events held in China,comparing it with the current situation of the development of extreme sports events abroad.Identify the current problems in the development of commercial value of extreme sports events in China,and through the use of questionnaires and open network data,use statistical methods and chart methods to analyze the problems in the development of domestic extreme sports events commercial value by means of mathematical analysis.It provides valuable theoretical support for the continued holding of the event,and also provides assistance for more scientific decision-making.Provide development focus for the development of commercial value of future extreme sports events in China.The preliminary conclusions of this study are as follows:The development of commercial value of extreme sports events in China has certain limitations;the level of commercial value development is low;the utilization rate of intangible assets is low;the impact of the event is small;the audience for the event is single and the total number of spectators is small.The sources of funds for extreme sports events depend on the government,and social participation is low.There are currently fewer talents working in this type of competition in China.The development of extreme sports events and their commercial value is still at the initial stage of development,and a mature and systematic system for the development of commercial value of events has not yet been formed.