| Under the background of the self-media era,we will give full play to the influence of the self-media platform and become a key field of the construction of citizens’ spiritual civilization and an important channel for ideological and cultural dissemination.We will strive to open up a new situation in the ideological education of youth in the self-media era and provide the masses with compliance Public services based on the core values of socialism.The content of this article mainly includes the following parts:The first part mainly focuses on the research background and significance analysis,as well as the domestic and foreign research status and the combing of the self-media,mainstream ideology and discourse power concepts,and draws the key difficulties and main innovations of this topic.Research ideas and methods.The second part discusses the theoretical basis used in the research process of this article,including Marxist theory,Lenin’s ideological theory,Xi Jinping’s ideological theory,Gramsci’s cultural leadership theory,Foucault’s theory of right to speak,etc.The third part uses a questionnaire survey.On the one hand,it conducts a detailed overview and analysis of the mainstream ideological discourse power of universities,and then concludes that the main challenges it faces include: First,the mainstream ideological discourse dominance is increasingly diffused;Second,the right to interpret the content of mainstream ideological discourse continues to conflict;third,the control of mainstream ideological discourse platforms is excessively open.On the other hand,the factors influencing the discourse power of the mainstream ideology of colleges and universities in the media age include: the impact of Internet culture on the discourse power of the mainstream ideology,the deconstruction of the discourse power of the mainstream ideology by information fragmentation,and the irrational public Issues occupy the space of discourse power,and the influence of online information editing and information production on the discourse power of mainstream ideology.The fourth part discusses the practical path of constructing the mainstream ideological discourse power of colleges and universities in the self-media era.First,in terms of principles,first,adhere to the guiding position of Marxism in the field of college ideology,and second,give full play to the core values of socialism.Positive effect,third,use the beneficial elements of the theory of socialism with Chinese characteristics.The second is the path of practice.The first is to strengthen the supervision level of mainstream ideological discourse power in colleges and universities.The second is to innovate the presentation of the discourse power of educators.The third is to enhance the media literacy of educators and educators.Based on the above content,this article discusses in detail the theoretical basis for the construction of mainstream ideological discourse power of universities in the self-media era,and then obtains the challenges and influencing factors faced by the mainstream ideological discourse power of colleges and universities in the self-media era through investigation and analysis results.After finishing the analysis and collation of the above content,finally discuss in detail the principles and practical paths of constructing the mainstream ideology discourse power of colleges and universities in the self-media era. |
