Research On The Development Status Of Shared Gymnasium In Shanghai

At present,China vigorously develops the sports industry and promotes the national fitness in an all-round way,but the business model of the fitness industry is still using the"annual card+ private education" model more than ten years ago to survive.It can be predicted that under the trend of consumption upgrading,the new network shared gymnasium will become the next outbreak point of the fitness industry,and the traditional fitness clubs facing the crisis will share trillion fitness markets with the Internet shared gymnasium.This paper takes the development status of Shanghai shared gymnasium as the research object,and uses the methods of documentation,field investigation,expert interview,questionnaire survey,mathematical statistics,logical analysis,etc.to analyze the market of "Park Box" which is the representative of Shanghai shared gymnasium,and to investigate the management mode,so as to understand the basic situation of sports enthusiasts in Shanghai.Make a comparative analysis between the shared gymnasium and the traditional gymnasium;find out the problems existing in the shared gymnasium and think about the corresponding countermeasures;finally,put forward some suggestions for the future development of the shared gymnasium.The following conclusions are drawn from the study:Our country's fitness industry does have a lot of room for development.Sharing the gymnasium to obtain customers in an unmanned way,innovating the profit model,saving operating costs,but because of the low popularity and popularity,its attraction 1s still very limited.The starting point of profit sharing of gymnasium lies in user experience and loyalty,so how to obtain user stickiness is the most important issue that must be considered by sharing gymnasium enterprises.By comparing the business location,area facilities,operation mode and service mode of shared gymnasium with that of traditional gymnasium,it is found that the business location of shared gymnasium is more optional,but the area of shared gymnasium is smaller,and the operation mode reduces the cost of human resources,and the income source is composed of three parts:the financing chain of the company,the user's fitness consumption and the additional type of platform operation.Lack of service personnel in service mode is also its weakness.There are still some shortcomings in brand promotion,fitness facilities,service system,safety,technology and so on.We need to actively innovate and broaden the visibility;the site fitness facilities need to be diversified;the service needs to create a fitness incentive mechanism to attract customers;safety,equipped with emergency call buttons and high-definition camera devices;technology,to achieve automation of warehouse equipment.Suggestions for future development of shared gymnasium:having better user experience:abundant fitness equipment,VR technology,online and offline linkage,more specialized services,formulating training programs based on intelligent hardware feedback,expanding value-added services:broadening profit channels,opening up additional business such as advertising seats and automatic retail;strengthening market supervision:enabling the industry to formulate unified standards Enter the stage of benign competition in the market.