The Research Of The Relationship Between The E-sports Development Environment And The Profit Model In The New Era

The current study used literature data,comparative research,case analysis and statistic models to investigate the basic concepts,development environment(political,economic,social and technological)and profit model of e-sports,and examine the potential impact of the development environment on the profit model for e-sports.In the new era of economic restructure in China,cultural industry innovation is an important component and supporting element of the economic restructuring.As a new rising industry,e-sports is experiencing a period of rapid development and has an increasingly important influence on sports,business and culture.However,there is room for improvement in the policy,economy,social and technical environment related to e-sports.The profit model still needs further development,and there is the possibility of learning from other developed countries in e-sports.Under the current circumstance,the research on the relationship between the e-sports development environment and the profit model in the new era can provide more comprehensive support for improving the e-sports development and promote the innovation of the e-sports profit model.Through this research,we intend to achieve three goals:(1)to clarify the development environment of Chinese e-sports from the perspectives of politics,economy,society and technology,(2)to examine the impact of the development environment on the profit model for e-sports,and(3)to provide a comprehensive foundation,theoretical support and constructive opinions for the future development of a healthy development environment for e-sports.Through relevant research,the following conclusions can be drawn:(1)Policy Environment: A full government support is the basic assurance for the continued profit of e-sports.From 2003 to 2018,the e-sports policy environment has undergone continuous changes with the development of e-sports projects.In particular,the report of the 19 th Communist Party Congress presents a new historical position for China's development – a new era of socialism with Chinese characteristics and the state support in the policy for cultural innovation and sports has been significantly strengthened.In 2016,the total size of the e-sports market was RMB 50 billion;in 2017,its total size became RMB 90.8 billion,an annual growth rate of over80%.(2)Economic Environment: The country's overall economic situation is steadily improving,which is the internal driving force for the profit development of e-sports.In the early days of the burgeoning e-sports,e.g.,in 1997,the entire Asia was in a financial crisis.China's exports fell sharply,domestic demand was insufficient,and GDP did not rise compared to 1996.In such a historical period of the economic time,the whole country paid far less attention to culture,innovation and sports than investment,consumption and exports.Entering the new era in recent years,China's economy has maintained a growth rate of more than 6% for a long time.In particular,the growth rate of the tertiary industry exceeds the growth rate of GPD,providing an economic dividend for the profit of e-sports.(3)Social Environment: Constantly striving for social identity is fundamental to the sustainability of the e-sports profit model.A broad audience is the foundation for a sport's continued development and a guarantee for a sport's commercialization and profit.Since entering the new era,China's e-sports club has achieved outstanding results in some international competitions,and e-sports has gradually appeared in the public eye with a positive image.Before the Asian Games in Jakarta,the official Weibo of the People's Daily also encouraged the e-sports national team to participate.The establishment of e-sports profit model is welcoming the tolerance and affirmation of society.(4)Technical Environment: The continuous development of digital technology is the core driving force for the innovation of the e-sports profit model.In 2015,the live broadcast platform represented by YY began to appear,effectively solving the problem that the e-sports projects were banned from broadcasting on the radio and television channels,or delayed on video websites.Since the new era,the mobile internet and hardware devices have provided more carriers for the e-sports,as well as a platform for the innovation of the e-sports profit model.