Research On The Development Path Of Chengdu Tennis Industry

The state council and the state general administration of sports have issued national documentations “Several opinions about speeding up the development of sports industry and promoting the consumption in sports” and “The 13 th five-year plan of sports development" since 2014.The development of sports industry in China has risen to the national strategic level and the development of sports industry has subsequently become the focus of the domestic scholars research in recent years.As an important part of the sports industry,the tennis industry,with its special nature of high commercialization,has owned a very broad market worldwide.However,due to the inertial development of tennis sports in China,the lack of participation and the immature industrialization,the huge market potential of China has not been fully discovered.Based on the research in the development of tennis industry in Chengdu,we aim to grasp the current tennis industry development and the present situation in Chengdu and clarify the existing problems,providing effective countermeasures and effective suggestions to the managers.We believe that this research could benefit not only the development of tennis industry of Chengdu,but might also be applicable for other domestic cities with the method of tennis development.Based on the fields of public management,economics and sports,this paper comprehensively utilizes the review of literature,investigation method,expert interview method and questionnaire survey method to research the development of Chengdu's tennis industry.The theoretical basis of the research is mainly the theory of industrial development,theory of industrial agglomeration and the theory of industrial organization.It is required that in the development of the tennis industry,we should not only handle the rational spatial layout of the development of the tennis industry,but also the development of the "interactive" and "relevant" of the industrial subject.Additionally,we need to handle the relationship between the structure,behavior and performance of the tennis market properly,and gradually transfer the development of the tennis industry into the leading market and fully respect the laws of the market economy while maintaining the leading role of the government.In addition,the theories mentioned above also meet the highly commercial nature of the tennis industry.With the aim of exploring the path of development of Chengdu tennis industry,this paper expounds and analyzes the current situation and existing problems of Chengdu tennis industry first.The empirical data in this paper is based on questionnaires and related literature.Among them,the questionnaire is mainly designed for tennis enthusiasts in 13 different central urban areas of Chengdu.The survey includes basic conditions of citizens including age,years of playing tennis,sports skills,income and their consumption on tennis supplies.Other data mainly includes the basic situation of Chengdu tennis courts,major events,tennis clubs and so on.The analysis results show that the development of the tennis industry in Chengdu has begun to take shape and has good development prospects.But there are still some problems.For instance,the scale and operational efficiency of brand tennis events still need to be improved,and in the tennis club industry irregularities still exist.There are different levels of idleness on the tennis courts.More indoor tennis courts are needed to meet the needs of tennis participation due to the humid climate of Chengdu.The market share of tennis products of independent brands is rare,and physical marketing outlets are also in deficiency.There are many factors affecting the development of Chengdu's tennis industry.From macro aspects,it is mainly the level of economic development of Chengdu and related industrial policies that cause these problems.From the medium level,it is mainly the cultural and natural influences of Chengdu.From the micro level,it is mainly the professionalizing level of Chengdu tennis and the influence of brand tennis events.In addition,this paper also selects the cases of the development of the tennis industry in Wuhan and Shanghai to analyze the characteristics of the development of tennis industry.The tennis industry in Wuhan is mainly driven by “Li Na” and act as the host city for the WTA Wuhan Tennis Open.However,Shanghai mainly benefits from the developed economic conditions and the reputation of this city.Therefore,Chengdu's development of the tennis industry needs to attach importance to improving its own economy and then strive to create brand tennis events,expand the influence of the competition,and cultivate the tennis market.In consistant with the research and analysis mentioned above,this paper provides corresponding countermeasures according to the standards of industrial development theory,industrial agglomeration theory and industrial organization theory.In a nutshell,it is necessary to strengthen the planning of international professional competitions and enhance the influence of brand tennis matches in the growth period.For example,it is possible to enhance the development of the tennis industry in Chengdu by taking the advantage of the World University Games,which will be held in Chengdu in the year of 2021.In addition,during the maturity period,we will intensify the training of professional event operation teams,improve the operational efficiency of tennis events,and enhance the market efficiency of Chengdu tennis supplies with the premise of develop the economy of Chengdu Tennis Supplies Headquarters.In the recession period,we need to normalize this industry by encouraging the development of tennis clubs.Last,in the recovery period,we should optimize and diversify the operation and management mode of the tennis courts.