Current Development Situation And Measures For The Golf Industry In Chengdu

In July 2014,the National Development and Reform Commission issued the Notice on Implementing Clearance Measures for Golf Courses.A total of 188 golf courses in China were banned.In June 2017,the Olympic Organizing Committee announced that golf will continue to be an item in 2024 Olympic Games.Under this complex background,Chengdu has attracted a huge tourist population every year,and the per capita GDP has already exceeded USD10,000.These are two exactly basic conditions for the rapid development of golf industry.However,this study found that the development of golf industry in Chengdu is relatively slow.In order to reveal the factors that hinder the development of golf industry in Chengdu,this paper chose Chengdu Golf Course as the main research object to discuss the problems existing in the development of Chengdu’s golf industry,and to give practical suggestions to the development of Chengdu’s golf industry in order to provide theoretical references for relevant government departments and golf industry’s managers.In this paper,through a literature search of related golf manufacturers,field visits to new locations in Chengdu,and some interviews with the experts working in golf industry in liberal arts and Lushan golf venues.This paper used analyzed the advantages,disadvantages,opportunities and threats from neighboring four major cities through SWOT analysis.It analyzed the development status and future development prospects of Chengdu’s golf industry,and preliminary conclusions are drawn;(1)golf in Chengdu has a high cost and has been rising in recent years.(2)the development of manufacturing industry is lagging behind,and the development in various fields is uneven.(3)Chengdu golf course and practice area are simple.(4)Chengdu golf tournament started late,resulting in its large golf tournament development lagging behind.(5)the development of golf industry in Chengdu has inherent advantages,but there is competition threat in neighboring cities.(6)the general public has stereotyped prejudice against golf.This innovation of this paper is that it conducted two different questionnaires—golf consumers and general public—and got to know their different anticipations for golf development: 54% of golf consumers think that the current price of golf consumption is at a high level;51.5% of the general public have not seen a golf course or a driving range;60% of the general public cannot distinguish between a golf course and a driving range,and under the premise of reducing golf consumer prices,more ordinary people will try golf.This study found that the core factor affecting the development of the golf industry in Chengdu is the lack of golf consumers.To attract more people to become golf consumers,there are some suggestions:(1)improve the business strategy of the golf course,improve the accessory entertainment facilities of the stadium,so as to improve the profitability of the ball game.(2)the introduction of well-known golf products manufacturing enterprises,driving the development of local golf manufacturing industry,with the advantage of location policy,will sell products to domestic and foreign markets.(3)pay attention to the development of youth golf education,perfect the supporting facilities of the golf practice field,and promote the construction of simple indoor golf training field,so as to solve the shortage of golf courses in primary and secondary schools or training institutions.(4)vigorously develop the blue ocean market of golf competitions.(5)the ball will strengthen business cooperation,launched the Chengdu golf tourism products using the "Internet plus Golf" development model.(6)the ball will regularly launch the opening day of the court.