On The Business Model Of L Sports New Retail Platform Under The New Retail Environment

“New Retail” is actually based on the Internet,using advanced technology such as big data and artificial intelligence to upgrade the production,circulation and sales of goods.The case of L sports new retail platform analyzed in the paper is a case of new retail theory aimed at upgrading the sports service industry.Starting from the business of L Sports' new retail platform,the paper firstly disassembles and analyzes its business model with the nine-factor theory of business model.Secondly,combined with the characteristics of the new retail theory,it analyzes the innovation of its business model based on the new retail theory.And,it analyzes how it uses the characteristics of new retail and successfully solves the problems of sports service companies.For enterprise customers in the platform: The platform collects user behavior data through in-depth cooperation with Saa S,and then organizes and processes the data to serve the enterprise,which reduces the cost of obtaining customers.By relying on its own technology development capabilities,the platform helps enterprises achieve fulllink digital services and improve the efficiency of enterprise management and sales.And through the customer financial services and improve the user traffic,the platfom help the company to protect the company's capital risk,to enhance the company's sales conversion ability,to reduce the company's sales cost,to urge the company to improve service quality to enhance the company's competitiveness,and helping enterprises have a sales-oriented to service-oriented transformation.For consumers: The platform provides financial capabilities to protect the safety of consumers' property,making the consumer decision-making process more pure,while standardizing the service experience process,helping consumers better choose the services they need,so that all L sports new Users of the retail platform can enjoy convenient,rich and guaranteed sports services.The new retail platform model studied in the paper has certain reference significance for companies and service Internet platforms in the service industry.Other local service industry enterprises can refer to the business model of the L sports new retail platform and combine with the vertical industry in which they are located and develop a business strategy based on the new retail theory.At the same time,it provides ideas for China's Internet platform enterprises to empower traditional service industries in the new retail environment.