Specialized Research On Sports Reporting

In recent years,with the development of society and the progress of human civilization,the audience's demand for sports information has been rising.Basketball is one of the active participation in sports because of its group,confrontation,competitiveness and popularity.People not only physically exercise through basketball,but also use a variety of media platforms to produce and consume information on mass basketball and competitive basketball.As an important tool for sports culture exchange,sports magazine plays an important role in the process of spreading sports events and expanding the influence of sports.Sports magazines have evolved from elite magazines to elite magazines and mass magazines,from text magazines to text and photo magazines,from independent paper media to the coexistence of paper media,electronic media and online media.With the emergence,development and maturity of basketball leagues such as"NBA","CBA" and "European Championship",contemporary basketball is not only one of the centers of media attention,but also the main content of audience consumption;with the national level "sports The planning of the transition from a big country to a "sports power",basketball sports has also become an important concern of the national fitness.Therefore,more accurate basketball reports,more professional basketball culture analysis,and more in-depth sports culture To become the need of media practice has become a necessity for sports communication research.This article takes "Basketball" from 1981 to 2018(Phase 1-400)for a total of 400 basketball cover reports as research objects,using case studies and content analysis and other research methods,combined with the characteristics of the journals in different historical periods,from the report From the angles of texts and reporting elements,this paper analyzes the reasons for the changes in the cover report of "Basketball" and the influence of Chinese basketball culture on it since the publication of the magazine.Through the analysis of the subject matter of cover story,the perspective of cover story,and the characteristics of cover design,it is deeply explored.The specific focus of"Basketball" is from the technical level to the media perspectives,media tendencies,media culture and other changes hidden in the report.The purpose of this paper is to investigate the feasibility of specialization of sports coverage in the context of media communication and attention economy.And necessary.