Research On Diversified Development Path Of Senior Citizen Sports Competition In Guangzhou

Guangzhou is one of the cities in China that has entered an aging society earlier and has a higher degree of aging.It is estimated that by 2020,the elderly population in Guangzhou will reach 185.10,000,the huge elderly population brings huge economic pressure to the city,and many social problems,while hiding the huge sports consumer market.In 2014,the State Council issued the “Several Opinions on Accelerating the Development of Sports Industry to Promote Sports Consumption”(No.46),referring to the focus on the competition performance industry,vigorously developing multi-level and diversified sports events,and guiding and supporting sports.Social organizations such as social organizations hold mass sports events;General Secretary Xi Jinping pointed out in the report of the 19 th National Congress that they should actively respond to the aging of the population,build a policy system for the elderly,filial piety,respect for the elderly and the social environment,promote the combination of medical care and accelerate the cause of aging and industrial development.As one of the main contents of sports activities for the elderly,the sports competition for the elderly can not only enable the elderly to keep fit,prevent diseases and delay aging,but also strengthen communication,enhance feelings,enrich the amateur cultural life of the elderly,and promote Sports consumption drives the development of the ageing industry and the old industry.This thesis adopts research methods such as literature data,questionnaire survey,interview method and data statistics method,with the motivation,competition items,nature of competition,competition organization form,competition venue,competition funding source,competition consumption,The competition satisfaction evaluation and influencing factors are the investigation contents.The actual problems existing in the sports competitions of the elderly are found out from the status quo.On the basis of analysis and summary,this paper proposes the development path and corresponding implementation measures of the elderly sports competition in Guangzhou from three aspects: government,society and market,and draws the following conclusions:1.The fitness,leisure and entertainment functions of the elderly sports competition are becoming more and more prominent,but some elderly people still do not correctly recognize the functions and functions of the elderly sports competition;2.At this stage,there are problems in the elderly sports competition inGuangzhou,such as the low utilization rate of the venue facilities,and the need for diversified support in competition protection;3.The government's path provides support for the sports competition for the elderly by strengthening measures such as emphasis and guidance,and truly achieves the goal of “having a good old age”;4.By strengthening measures such as social sports organization management,the social path will give full play to its positive role and create a social atmosphere of“respecting the elderly,loving the elderly,and respecting the elderly”;5.The market path expands domestic demand and promotes consumption through measures such as creating competitions and competitions,and drives the development of the aging industry and the aging industry;6.There are differences and interconnections between the government path,the social path and the market path.They have their own characteristics and complement each other.Organizing and carrying out sports competitions for the elderly,we must build a “happy Guangzhou” from the actual needs of the elderly.