The Study On Current Communication Status Of 2018 Russia World Cup Of Netease News

The Football World Cup is held every four years by the International Football Federation(FIFA),it is one of the largest and most influential events in football field.The first World Cup was held in Uruguay in 1930.After nearly 90 years of dissemination,the World Cup has attracted the attention of hundreds of millions of people around the world.The 2018 Russia World Cup began on June 14th-July 15 th.It was the first time in the history of the World Cup in Eastern Europe and the first World Cup in Russia.In the end,after 20 years the French team won the World Cup.The Russia World Cup CCTV won the exclusive all-media copyright in mainland China,and the new media still survives in the slit.Netease News signed the German team and the French team,and obtained additional rights such as media exploration and personal interviews.This paper adopts the literature data method,case analysis method,text analysis and Comparative analysis to study and discuss the dissemination of Netease News during Russia World Cup,and provide corresponding improvement measures.The write ruses the linear propagation mode proposed by Lasswell,which is based on the 5W theory,and analyzes the communicators,communication content,media,audience and communication effects of Netease News.Netease News succeeded by signing the "Germany-French" team without live broadcast rights.It also showd that the new media can still find room for development in the cracks.The victory of the French team helped Netease News France to read more than 100 million pieces of information,which also shows that the team's performance is directly proportional to the communication effect.It was undeniable that Netease News has problems,such as the team of the host,the depth of content dissemination,the similarity of the content of the channel,and the lack of supervision.Therefore,I suggested that Netease News should improve the team of the host,deepen the exclusive content,and play the role of “gatekeeper” to improve it.I hope that Netease News will further improve the quality of the event report in the future.