Research On Subculture Of Live Broadcasting Of Contemporary College Students

Contemporary college students are a group growing up in the network era,and the network has become an indispensable part of College Students' daily life.With the emergence of new media,college students "write" their way of life,construct a distinctive sub-cultural landscape,and generate their own sub-culture.As it is,the outside world's understanding of live webcasting mostly stays at the shallow level,and is still criticized by the mainstream.However,there is no rational research on the intrinsic positive significance and cultural value of live webcasting.This study is mainly based on the theory of subculture to investigate the function and production of College Students' live subculture."New tribe","scene" and "lifestyle" are the keywords of their theories,and they also absorb the contents of symbol theory and interaction theory as the theoretical support of this paper.This study adopts qualitative research methods,mainly through interviews,supplemented by questionnaires and observation methods.The first step is to identify research topics and ideas through literature analysis.The second step is to carry out a questionnaire survey,mainly to obtain the status quo of college students watching live webcast,and to pave the way for later interviews.The third step is to determine the interview location and interviewees by means of questionnaires.In addition,relevant research materials are constantly accumulated in daily life.The behavior of daily life is the behavioral representation of college students' sub-culture.Observing and recording their behavior is also the way to obtain the real material for college students to participate in live broadcasting,which further promotes the improvement of this study.The main framework of the paper is divided into four parts.Firstly,the extension of College Students' sub-culture in live broadcasting describes the current situation of college students' sub-culture.The present situation of sub-culture mainly has four aspects.Firstly,it describes live broadcasting and live broadcasting.Network live broadcasting is the extension of human body,withreal-time,interactive and authenticity,and symbolic characteristics.The situation of network live broadcasting can be said to be a new tribe,where college students can gather and flow.Secondly,the scene of college students' life,the network is the "necessities" of campus life,live broadcast throughout the classroom and outside.Then the specific situation of College Students' access to live network broadcasting,including the number of viewers,viewing platform,viewing type and viewing preferences of men and women.Finally,it shows the daily life style of College students,including the mobile phone,the rhythm of life,the choice of live broadcasting room and the reasons for participating in live broadcasting everywhere on campus.Secondly,the characterization of the subculture of College Students' live broadcasting.It mainly includes three aspects,first of all,the subcultural landscape of College students,the garden-like presentation,the game of economic capital and the appearance of cultural capital.Then there is the carrier of subculture,which includes four symbols: body,discourse,bullet screen and gift.Finally,symbolic interaction,including digital games,symbolic meaning and symbolic identity.Thirdly,the function of College Students' live subculture is examined.It can be divided into four aspects: pursuing life interest,disciplining and escaping,distinguishing and integrating,and individual socialization.The pursuit of life interest includes boring philosophy,emotional broadcasting,novelty-seeking psychology and consumption "background";disciplines and escape include decentralized discourse power,shaping life trajectory and entertainment to death;distinction and integration include interest,distinction and integration;individual socialization is the construction of new identity,aesthetic alienation,roommate isomorphism,sub-cultural capital "accumulation" and live broadcasting is a double-edged.The sword.Fourthly,there are five aspects in the production of the subculture of College Students' live broadcasting: the main body of production,the construction of the main body,co-production,cultural identity and cultural rituals.Firstly,the person who embodies culture is the main body of production,that is,the anchor and the audience;secondly,the anchor acts as the opinion leader,leading the generation of culture,and the audience acts as the main body of production.In the process of interaction,they have their own division of labor and construction of the main body.Then,through the interaction between the host and the audience,the co-production can be realized.Then,through self-identity,role-playing,symbolic identity and value sharing,culturalidentity can be achieved.Finally,cultural production is realized through online and offline rituals.Admittedly,college students do have some bad phenomena in the network live broadcasting,but everything is divided into two parts.We should treat college students' sub-culture dialectically and rationally,guide and encourage college students to move towards a healthy direction,and teach people to fish is better than teach people to fish.Online live broadcasting is a "double-edged sword".As a "sword dancer",college students should be positive and confident that they can play a good role in the growth of sword dancers.