| In the era of big data with the continuous development of informatization and digitalization,due to the continuous integration and reorganization of media,under this background,network programs have derived a new form of expression-network live broadcasting.With the media revolution set off by the new media,the network live broadcasting platform has become the darling of the market and capital and the show of the broad audience.The emergence of live network broadcasting is especially popular with college students in the new era who are easy to accept new things.However,due to the low access threshold of network live broadcasting,the uneven content,and the widespread negative of penetration marketing,a complete,healthy and good network ecosphere can not be formed,which will naturally have an impact on the moral personality of college students who have not yet formed.Therefore,the study of college students to participate in the status of network broadcast,summed up the network broadcast how to affect the moral personality of college students,respectively,what kind of impact.According to this situation,it is of great significance to further study and formulate the cultivation strategy of shaping the healthy moral personality of college students.This article through to the network live broadcast definition,the live broadcast form,the development situation and so on content description takes the article the breakthrough point,thus elaborates the network live broadcast type and its the characteristic.And separately to the personality,the moral personality,the university student moral personality carries on the explanation,explained that the university student has consummates and the healthy moral personality importance.In the form of questionnaire,the current situation of college students’ participation in network live broadcasting and its impact were investigated.The results of the survey are analyzed from three aspects: the number of the audience,the audience viewing time and the audience viewing orientation.The positive impact of network live broadcasting on college students’ moral personality mainly lies in that it helps to improve their moral cognitive level,broaden their moral social horizons,alleviate their moral and psychological pressure,and enhance their sense of value identity.The negative impact is mainly manifested in that it hinders college students’ moral rational thinking,destroys their moral aesthetic judgment,and leads to the disconnection of their moral knowledge and practice.Urging the university student’s moral value utilitarianism,desalinates the university student fair civilized moral emotion and so on several aspects.Finally,from the society,the school,the university student oneself three stratification planes formulates should the network direct seeding to the university student morals personality have the influence strategy: The social stratification plane needs to take the social network direct seeding platform construction,to guide the student to appraise the network direct seeding correctly,to raise the university student good network morals personality,to strengthen the university students network esthetic education;The school level needs to pay attention to the construction of moral education team in Colleges and universities,strengthenthe construction of campus moral culture,and carry out psychological intervention of network participation;At the individual level,college students need to strengthen the cultivation of right and wrong feelings of network live broadcasting,develop the ability to judge network morality,and improve the appreciation ability of network live broadcasting,so as to create a clear network "ecosphere".This is to build a network of moral environment,colleges and universities to improve the performance of ideological and political education,to guide students to establish a scientific concept of values,the formation of a healthy moral personality has both temporary and permanent effect. |
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