Research On Red Cultural Identity Of College Students In The New Age And Its Countermeasures

The new era is an era of building a cultural power and an era of cultural self-confidence.Building a strong cultural country is inseparable from red culture,and enhancing cultural self-confidence must enhance red cultural self-confidence.The red cultural identity of college students in the new era is a frontier subject of ideological and political education for college students in the new era.The question is,why does the new era need red culture? What kind of red culture is needed for the new era? What kind of red cultural identity is needed for the new era? Why do we need to strengthen the red cultural identity of college students in the new era? How to enhance the red cultural identity of college students in the new era? In order to answer these questions,this paper takes the empirical investigation as the basis of the research,and discusses the situation,theoretical foundation,current situation investigation and path exploration of strengthening the red cultural identity of college students in the new era.In the introduction part,the author expounds the introduction of the problem of red cultural identity,the definition of core concepts,the review of research,the significance of research,the research methods,and the possible innovations of college students in the new era.The red cultural identity referred to in this article is a full affirmation of the red spirit contained in red culture.That is,we fully affirm the spiritual qualities and values of belief,liberation,independence,freedom,patriotism,equality,struggle,fight,industry,courage and unity,and actively internalize this spirit into our own values.In order to guide their own practical activities.The first chapter,the new era to enhance college students red cultural identity of the times.The new era is an era that attaches importance to the improvement of the country's cultural soft power.It is an era that transcends cultural inferiority and moves toward cultural self-confidence.It is an era that pays more and more attention to the value of the development of red culture and the value of educating people.In order to meet the new requirements for the development of the new era and as the foundation and important content of cultural self-confidence,the issue of red cultural identity has emerged,especially for college students who are the fresh force of the great rejuvenation of the Chinese nation,to enhance their red cultural identity.Become a new demand for the new era.The second chapter,the new era to strengthen the college students red cultural identity of the theoretical basis.Marx's theory on cultural identity,Xi Jinping's important discussion on red culture,and Xi Jinping's important discussion on cultural self-confidence provide theoretical guidance for strengthening the red cultural identity of college students in the new era.At the same time,the theory of "unity of knowledge and practice" in Chinese traditional culture and the Western scholars 'theory on cultural identity provide theoretical reference for strengthening the red cultural identity of college students in the new era.The third chapter,the new era of college students red cultural identity status survey.This paper surveys some college students in Guilin,Guangxi by means of questionnaire,and makes an in-depth study on the basic cognition,emotional identification and behavioral identification of red culture.It is found that the cognitive recognition of red culture by college students in the new era is relatively vague,there is a conflict of emotional recognition of red culture,and the behavioral recognition of red culture needs to be strengthened.At the same time,it is believed that the reasons for these problems are that the educational content and educational methods of red culture are not rich enough,the identification environment of red culture is more complex,the practice platform of red culture is relatively lacking,and the channels for college students to recognize red culture are relatively single,and the motivation to identify with red culture.The difference of identity caused by relative scarcity and individual development.The fourth chapter,the new era to strengthen college students red cultural identity countermeasures.In response to the questions and reasons identified by the investigation,This article thinks that enhancing the red culture identity of college students in the new era can put forward countermeasures and suggestions from three aspects: strengthening the cognitive identity of college students to red culture,stimulating college students 'emotional identity to red culture,and enhancing college students' behavioral identity to red culture.Specifically,Through the "thinking course" and "thinking course" in the same direction to enhance the basic cognition,the integration of traditional media and new media technology to broaden the cognitive channels and promote the creative transformation and innovative development of red culture to strengthen college students 'recognition of red culture;By optimizing the environment of the red cultural emotional identity,giving play to the role of heroic role models and promoting the healthy development of the red cultural industry,college students 'emotional recognition of red culture is stimulated;Through the construction of the coordination mechanism of the red culture practice,the innovation of the activities of the red culture behavior practice and the enhancement of the independent consciousness of the red culture behavior practice,the college students 'behavior identity to the red culture is enhanced.