| Higher education,which is the base of training talents,plays a vital role in promoting rapid economic growth,promoting the development of science and technology and improving the comprehensive national strength.However,with the rapid development of economy and society,China’s higher education has entered the stage of popularization.Public colleges and universities have been unable to fundamentally meet the needs of the people for higher education.In order to alleviate the tight supply demand relationship of higher education,independent colleges emerged as the time require.The emergence,development and transformation of independent colleges are the inevitable result of the development of the time.Strategic competitiveness has become the primary measure to create value in colleges and universities,so formulating scientific and effective development plan is an important factor to promote the rapid development of independent colleges.The paper takes the development plan of Inner Mongolia HD College as the research object,and uses the strategic management theory,competition strategy theory and sustainable development strategy theory of colleges and universities to conduct a system of PEST external analysis and SWOT strategy analysis.Proposing SO Growth Strategy,Differentiation Competitive Strategy and Overall Cost Leadership suitable for the development needs of the college.forward-looking and practical operation,formulates strategic goals in line with the development rules of HD colleges and practical development plans based on the actual situation of the college.The paper consists of the following six parts.The first part introduces the background and significance of this study,makes a comprehensive review of the development of independent colleges at domestic and abroad,and determines the overall research ideas and methods.The second part is anoverview of concepts and strategic theory.The third part is the development strategy analysis of HD College.Starting from the basic overview of the college,PEST is used to systematically analyze development of external environment and SWOT analysis model is used to draw the advantages and disadvantages,external opportunities and threats of HD College,which lays the foundation of future development planning and design.The fourth part analyzes the three independent colleges with high quality in China,and puts forward the principles and significance of the development planning of independent colleges.The fifth part is the overall development planning and design of HD College.Based on the Ministry of Education’s "Indicators of Basic Conditions for Running Universities(Trial Implementation)"(Educational Development [2004] No.2),the development planning objectives and overall strategic choices of HD College are analyzed and studied.The paper demonstrates and analyses from seven aspects: strategic objectives,transformation development,teacher construction,discipline construction,scientific management,infrastructure and brand building.The final part is the summary and reflection of the whole paper. |
