Media PR Research On Grassroots Market Supervision Department In The Whole Media Era

The 21 st century is the era of Internet explosion,and with the high development of society,the diversification of interests and prominent contradictions make crisis events more frequent,the control of the crisis becomes more and more difficult.Especially in the context of the whole media,the grass-roots market supervision and management departments are facing unprecedented challenges in the process of coping with the crisis.The core of crisis management is to establish a benign political and civil relations,and good political and civil relations depend on the main body of its relationship-whether the grassroots market supervision and Management Department can actively and effectively respond to the interests of its clients.In fact,the process of governance of public crisis by the grassroots market supervision and Management department is the process of interaction between the supervision and management departments of the grassroots market,the media and the public.Based on this logic,this paper explores the path strategy of constructing benign crisis public relations and media public relations in the whole media era from the perspective of management response.This article mainly takes the author's work unit,the new fusion set up the grass-roots law enforcement Department-the Market Supervision and management department as the foothold,combines the reality example,explores the whole media era the basic market supervision and Management Department Media Public Relations optimization strategy.The full text is divided into five chapters,the first part of the introduction mainly analyzes the current situation of media public relations at home and abroad,expounds the important practical significance of media public relations;the second part is mainly the theoretical basis,a brief overview of the relevant concepts and the theory adopted,pointing out the current market Supervision Department media Public Relations need to follow the rules and principles;The third part summarizes the success and failure cases of media public relations in the market Supervision department in the past five years,and makes a close demonstration with examples.The first part focuses on the relevant advanced experience of other countries or regions,and the first part puts forward the optimization countermeasures of media public relations in the course of the practice of the grassroots market Supervision Department.