Study On The Problems And Countermeasures In The Supervision Of Network Public Opinion Of Dujiangyan Government In We Media Era

With the continuous progress and development of Internet technology,the rapid changes in various We-media APP platforms such as Weibo,We Chat,Douyin,etc.,make it easy for our ordinary people to become a source of information and an expresser of opinions.The entire society has quickly entered a we-media era where everyone has a microphone,everyone has a video camera,and everyone is an information source.At present,China on the whole has experienced high incidence of online public opinions,and local governments have adopted many methods to deal with the online public opinions,such as purchasing professional third-party public opinion monitoring services.However,as new online public opinions keep coming out one after another,how to improve the supervision ability of online public opinions has become an important issue for all local governments.Firstly,the fundamental theories of this paper are the New Public Service Theory,4R Crisis Management Theory and "Agenda Setting" Theory,and takes Dujiangyan network public opinion supervision as the specific research object,sorts out and summarizes the relevant research results at home and abroad,and describes the research background and meanings of the study.Secondly,it analyzes the online public opinion and supervision of Dujiangyan in the we-media era,elaborates on the current status of Dujiangyan online public opinion and the status of public opinion supervision,and summarizes the current achievements that Dujiangyan has achieved in the supervision of online public opinion.Citing typical cases of online public opinion disposal in Dujiangyan in recent years,and analyzing its disposal methods and existing problems.Thirdly,using the 4R Crisis Management Theory to analyze the problems of public opinion supervision from the four stages of reduction,preparation,response and recovery,and find out the problems of backward public opinion supervision technology,shortened public opinion response time,insufficient guidance and handling capabilities,and lack of crisis recovery mechanisms.The reasons are insufficient investment in capital and technology,urgent need to improve the regulatory system,lack of public opinion handling methods,and weakened awareness of crisis recovery.Finally,according to the 4R Crisis Management Theory and the corresponding system of online public opinion supervision,this paper puts forward some suggestions on the network public opinion supervision of Dujiangyan in the era of we-media.for example,in the crisis reduction stage,we pay attention to the technical governance of online public opinion supervision,strengthen the system design of online public opinion supervision in the crisis readiness stage,improve the capacity building of online public opinion handling in the crisis response stage,and strengthen the crisis recovery awareness building of online public opinion in the crisis recovery stage.Starting from the above four aspects,we will provide theoretical support for improving the supervision mode,enhancing the supervision efficiency,and forming a new supervision pattern of Dujiangyan.