New Media Under The Conditions Of Our Grass-roots Government Crisis Public Relations Research

Entering the21st century, with the development of science and technology, humansociety has entered the Internet era, marked by diversification of information. As newmedia of representative, Internet to its instant sexual, and interactive sexual, and openand mass sexual for social public provides has a more broad of information ACplatform, it change has traditional of information AC way and traditional spreadpattern, it in people of production life in the played an important role, networkgradually became social public on grass-roots Government for supervision, and askedresponsibility of a new way.Meanwhile, in the current period, our country is in "transition" and "socialtransformation" critical period also highlights various contradictions and frequentperiods of crisis event. Crisis is a quantity to change process, when it occurs, withfeatures such as sudden, persistent, destructive, not only suffered losses to the public,and the Government's image and credibility, community resources will suffer damage.Government response to the crisis, not only to do with the prior focus on prevention, arainy day, when a crisis occurs, come up with practical measures is also necessary.Grass-roots Government play an important role in crisis management, but from arealistic, current contradictions in China's local government in crisis: first, crisis publicrelations regarding the resolution of the crisis and the Government's own image playsan important role; But on the other hand, the current situation of grass-rootsGovernment crisis in China is not very ideal, there are many gaps and shortcomings.With the development of economic and social development, crisis has graduallybecome an important element of the day-to-day administration of grass-rootsGovernment, grass-roots Governments how to effective crisis management under thecondition of new media, not only related to the solving of the crisis itself, and morerelated to the public on the Government's rating. This article is based on presentsituation of grass-roots Government crisis, to analyze the case for nearly two years,lack in basic government crisis PR summarized, and propose appropriate measures forthe settlement of road and, hoping to help grass-roots Government crisis.