A Study On The Reasons The Popularity Of Mobile E-sports Games From The Perspective Of Niche

Technology has promoted the economic development,and the mobile intelligent terminal technology is becoming more and more perfect.The market size of the development of the game industry is also gradually mature,and the mobile e-sports game based on the development of the mobile intelligent terminal is rapidly entering the market.Among them,PUBG attracted the attention of many game fans when it was released in 2017,attracting a large number of game users.In the mobile e-sports games,what is the deep-rooted reason for the popularity of e-sports mobile game,PUBG as an example.Based on the ecological niche theory,this paper uses the research methods such as literature analysis,questionnaire,case study and in-depth interview,to analyz the competitive niche in PUBG,which is more in line with the research objective of the niche theory--namely,to explore the phenomenon of media competition.In addition,the author analyzed and studied the cases of mobile e-sports games and PUBG from the perspective of macro resources,and makes a quantitative analysis of the satisfication-utility of the audience of PUBG from the perspective of micro resources.Based on this,the author explains the deep reasons for the popularity of e-sports mobile game,such as "PUBG The author also concludes that mobile e-sports games may have ecological niche crisis affecting their green and healthy development,for this,the author puts forward corresponding solutions to contribute to the development of mobile e-sports games in China.The first chapter is the introduction.Firstly,the author elaborates on the research background,research purpose and significance,proposes the research problems,formulates the corresponding research ideas and framework,and clarifies the main research content,research methods and research innovation points of this study.Then,the author conducts a literature review study on the niche theory at home and abroad,summarizes the previous research results,conducts a literature review study on mobile e-sports games in China and a literature review study on the case " PUBG " in China.In the second chapter,firstly,the author expounds the concept of the research theory ecological niche theory,and proposes the main ecological niche to be analyzed in this study.Secondly,the author elaborated the niche resource dimensions of Dimmick,and summarized and sorted them out to obtain the niche resource dimensions applicable to this study.Finally,the author expounds the competitive niche and analyzes the competitive niche of mobile e-sports games and PUBG.In the third chapter,the author analyzes the macro resource dimension of the niche of mobile e-sports games,so as to understand the situation of the niche of mobile e-sports games industry,and to lay a foundation for the case study of PUBG.In the fourth chapter,the author analyzes the macro resource dimension of the niche of the case "PUBG " to understand its differences in the macro resource dimension and the reasons for its popularity.The fifth chapter,A case of PUBG niche dimension micro resources is analyzed,mainly from the "meet-utility" niche resource dimension by using questionnaire survey research methods,quantitative analysis,to help the author understand PUBG's audiences to meet the situation of the game.And,the author analyzes the stimulus battlefield in micro dimension popular resources.In the sixth chapter,the author analyzes the ecological niche crisis behind the rapid development and hot spread of mobile e-sports games,and proposes corresponding solutions.