The Research About Effectively Leading From Government Against Internet Public Opinion In Hot Events Of Network

With the continuous development of new media,the dissemination of news events is not only through the one-way channels of traditional media such as television,radio,and newspapers.Moreover,a considerable portion of news information is also being disseminated through the new media.Internet users as the audience is no longer just a single role of the information receiver,as in the process of communication,they not only has more opportunities to participate and feedback,but also act as the role of the communicator.In the current new media environment,some news events such as the "Xi’an Metro Line 3 incident",the "Abusing mother incident" and the "Luo’s incident" have become social hot news through the Internet.Because the network is not limited by time and region,and its unique relaxed speech environment successfully converges the micro-power and micro-crowd in the network,the huge speech energy of the netizens has formed a powerful network public opinion field.From the "female cat abuse incident" in 2006 to the "mother abuse case" and "snake boy" incident in 2016,it can be seen that the network public opinion have a vital relationship with the follow-up development of the news event.As a result,the network public opinion has gradually gained attention from all walks of life.Based on Jeremy Bentham’s "panoramic open viewing mechanism" and Michele Foucault’s "displacement-power" theory,taking the hot new media event as a case,the paper study and explain the government network public opinion excavation.It is mainly divided into four parts: taking the new media event under the new media environment as the object of discussion,the first part explains the background and basic concept of the new media event,and makes a detailed analysis of the public opinion dynamic in the current new media event by using some typical cases.The second part mainly discusses the causes,the present situation and the necessity of the government network public opinion guidance in the new media event dissemination.On the one hand,combined with the network dynamics in the current hot events of network and "waterfall theory",the causes and necessity of public opinion guidance was basically expounded.On the other hand,combined with the first two parts of the analysis,the plight of the current government network public opinion guidance was summed up;the third part mainly discusses the dialectical relationship between the public opinion guidance and the network public opinion in the new media event.By means of the "panoramic open viewing mechanism" and the "discourse-power" theory in post-structuralism,it is to make dialectical analysis to the existence state of network public opinion,so as to find the best dialectical existence state between the official government and the network populace;The four part will mainly combine the first three parts of the research results and put forward a more detailed theoretical thinking to the government network public opinion guidance work,at the same time,combined with the characteristics of the new media environment,social network dynamics and other factors,How to effectively carry out the public opinion guidance work as the first angle of view,the feasible suggestions was put forward.