| With the acceleration of globalization,the sporting events of China have been developed unprecedentedly.But there are much space of the management,planning and operations to improve.Especially,although under the circumstances of good market environment,as for college sporting events,they can only be "digested internally" and whose comprehensive benefits are not enough at all.Based on the disciplines of planning,management and communication,the thesis takes the Basketball League match Planning in Guangdong Province as the research object and the coaches and audiences of the league as the survey object,introduce the literature review,analyzes the event overview,event environment and event planning progressively,and compares with other provincial university basketball leagues at the same level by using the methods of literature,interview and questionnaire survey in order to provide enlightenment of theoretical and practical basis for the development of league event planning.Through analysis,we draw the following conclusions:1.The number of people watching games live is relatively limited;the communication channel of the game is single,and the off-field crowds lack access to the game,so they cannot get the relevant information in time.2.GUBA event planning is relatively traditional,lacking of the event packaging planning,as well as the development of event resources of professional event planning companies.3.The way of GUBA publicity is less;the funds are insufficient;the publicity of universities are insufficient;the event planning cannot be extended effectively.Audience hope that the event planning can reflect the entertainment and attention being payed to the development of the characteristics the league.4.The establishment of GUBA competition awards is incomplete and lack the effective development of competition system,which makes the satisfaction of league competition system are generally low.5.The image planning of GUBA events is not perfect,and the use of LOGO is rare. |
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