Research On The Development Strategy Of Sports Tourism In Jiangxi Province

With people’s life style becoming more and more comfortable and tranquil,so more attention will be paid to leisure travel and entertainment.With the popularity of fitness fever,consumers pay more attention to a series of tourism activities carried by sports leisure.Popular experience items can also be well known.Tourism is no longer a traditional single travel and sightseeing,but a combination of sports and fitness.The new form of tourism together creates diversified and comprehensive tourism experience for consumers.With the rise of sports tourism in recent years,it has been universally recognized by the people and has become an important part of tourism.In order to accelerate the development and construction of sports industry in Jiangxi Province,based on the current situation of the development of sports tourism in Jiangxi Province,this paper further analyzes the development of sports tourism in Jiangxi Province,guided by research methods such as literature,field investigation,SWOT analysis,questionnaire survey and so on.The final results are as follows:1.The development status of sports tourism in Jiangxi Province can be summarized into four types: mountain type,water type,sports events type and traditional folklore type.2.The development modes of Jiangxi sports tourism include resource-based,innovative,market-based and other types.3.Using SWOT analysis method,this paper summarizes the strengths,weaknesses,opportunities and threats in the development of sports tourism in Jiangxi Province,which is the cornerstone of the development strategy.4.The countermeasures for the development of sports tourism in Jiangxi Province include formulating the development plan of sports tourism,strengthening the market ties,strengthening the cooperation between the government and enterprises,increasing capital investment,improving sports facilities,and training high-level sports tourism talents.5.Taking the Nanchang International Marathon as a sports tourism product,through the analysis of its current development situation and the positive and negative impact on the city since the start of the race,the paper concludes that the Nanchang International Marathon has promoted the development of sports tourism in Jiangxi Province.