Mak E Ambiguous—Who Shaped The Nrtwork Anchorwoman Image?

Live with the progress of information technology,the network broadcast industry has developed rapidly,and as a broadcast content publishers,network anchorwoman image is not the elite of the new productivity,but widely notorious negative image,this paper takes the network anchorwoman image as the research entry point,this paper analyzes the stateus of network broadcast platform in the image shaping of network female anchors,and the external system of the organization is also included in the analysis of the main body of influence shaping,How does the institution affect action,assisted by participatory observation and case study methods,The network broadcast platform is hard constrained by the real-name system of anchors,the type of set in the direct broadcast room,and the dressing style of anchors,In recruitment,interview,training,organizational incentives and other soft constraints assume the leading position of network female anchor image building?Network anchorwoman image from institutional factors reflected in the regulators treat webcast vulgar pornographic information regulation results the choice of network broadcast platform business model,system due to subjective reasons,institutional change,technological change to the introduction of the flexible system of law enforcement in the process of the regulation of the live webcast,and because the system of the objective cause,weaken the system execution technology change,thus forming a good balance in the economic development and social stability,it is in this live webcast platform system environment,to establish manufacturing ambiguous to be live platform business model,in the live webcast regulation and platform business interests balance scale between them,live in system and network platform is happy with the situation,as an individual network anchorwoman become absolutely disadvantaged groups,so you need for the establishment of the legal liability of the network broadcast platform and strengthen the supervision of live platform,andcalled for regulation of social organizations to participate in the live webcast,guide the healthy development of network broadcast environment.