Research On The Current Situation And Development Countermeasures Of The Swimming Training Market In Wenzhou

Wenzhou is the "hometown of swimming".The popularity of swimming in Wenzhou is high.The level of swimming in Wenzhou is high.The famous swimmers have repeatedly won excellent results in the Olympic Games and other major competitions.By using the methods of documentation,expert interview and questionnaire,this paper makes a research and Analysis on the development environment,establishment of swimming training institutions,business model,managers,training coaches,swimming training content,training fees and training propaganda of the swimming training market in Wenzhou,and sums up the current situation and existing situation of the swimming training market.In the light of the problems,the paper puts forward the corresponding development countermeasures to promote the development of Wenzhou swimming training market in a standardized and healthy direction.The following conclusions are drawn:1.Wenzhou City has won two national-name projects of "National Sports Healthy City" and "Sports Run by Social Forces".The per capita disposable income and per capita consumption expenditure of Wenzhou residents have continued to grow,and the swimming popularity rate is high.The swimming training market of Wenzhou City has good prospects for development.2.There are 218 swimming training places in Wenzhou,99 in urban areas,79 in Yueqing and Ruian cities at County level.There are the most swimming training institutions in urban areas.The better the economy at district and county level,the more swimming training institutions.3.There are many types of swimming training grounds in Wenzhou,including 94 community swimming pools,accounting for 43.1%,followed by 42 private swimming pools,32 hotel-affiliated swimming pools and 30 school swimming pools,accounting for 19.3%,14.7% and 13.8%.4.The operation mode of Wenzhou Swimming Training Institutions is mainly cooperative operation mode,accounting for 42%,followed by rental operation mode and independent operation mode,accounting for 36% and 22% respectively.The operation mode of Wenzhou Swimming Training Institutions will develop towards cooperative operation mode.5.The person in charge of the swimming training market in Wenzhou is mainly 40-50 years old and over 50 years old,accounting for 90%.The education background is mainly high school and specialty,and the level is not high.He has rich swimming training experience,but lacks professional knowledge of marketing.6.The coaches of swimming training institutions in Wenzhou are mainly college students,accounting for 80%,and male coaches account for 81.7%.Young coaches aged 21-30 have become the main force in the swimming training market in Wenzhou,mainly part-time coaches with short teaching years and lack of teaching experience.7.The swimming training in Wenzhou mainly includes breaststroke,freestyle,backstroke and butterfly stroke.The first training session is 10-18 hours.The standard charge is 1200 yuan for large class and 1600 yuan for small class,and the one-to-one charge for private education is obviously increased.8.The swimming training trainees in Wenzhou are concentrated between 6 and 18 years old,with slightly more males than females;the training motivation is mainly to enhance physical fitness,followed by coping with swimming examinations;the main factors for the trainees to choose swimming training institutions are popularity and reputation,and the main way for the trainees to obtain swimming training information is through the Internet.Development countermeasures:1.Strengthen the scientific,standardized and orderly management of Wenzhou swimming training market.2.Strengthen the reform of swimming training organization mode optimization.3.Strengthen the improvement of comprehensive professional competence of managers in training institutions.4.Strengthen the training of professional competence of coaches in swimming training institutions.5.Strengthen the innovation of swimming training course content.6.Strengthen the service quality of swimming training products.7.Strengthen the management’s research on the marketing strategy of swimming training.