Investigation And Countermeasures On The Status Quo Of Summer Children's Swimming Training Market In Xi'an City

Swimming is known as "the king of sports" reputation.By swimming people can exercise,Shape the beauty of the body and delight body and mind.Not only swimming can avoid some possible damages that caused by conventional exercise on human joints,but also it is a basic survival skill that can be self-help and help others as appropriate at a critical time.In recent years,with the rapid increase in the level of competitive swimming in China,the continuous improvement of social and economic level,the people’s sports values and consumer attitudes gradually enhanced,more and more people are getting involved in swimming.Although swimming has a lot of benefits,but it have to learn through a long time so that to grasp.The development of Swimming Training Market in Xi’an,having obvious advantages in the training facilities,market demand,climate,and human resources,etc.So it provides good market conditions for the development of the swimming training market.This paper takes the summer child’s swimming training market of Xi’an city as the research object.Using literature material,questionnaire survey,mathematical statistics,field investigation and interviews,etc.This paper investigates the current situation of the summer child’s swimming training market in Xi’an,and analyzes the overall situation of the swimming training places.At the same time,the investigation and visits were made to the parents of the children,coaches and management staff of the training places.To understand the current status of the swimming training market and to found that there are some practical problems,finally put forward solutions to these problems.It is expected to provide some references for the healthy,efficient and sustainable development of summer child’s swimming training market in Xi’an.This paper draws the following conclusions:(1)The summer child’s swimming training market of Xi’an city has formed a certain scale,but there is an uneven area development of the swimming training market.(2)The summer child’s swimming training places of Xi’an city are in good condition.The venue is dominated by indoor venues,but mostly belong to small and medium-sized venues.The swimming training area is small and so it has a serious crowded phenomenon.(3)In recent years the chain business model developed rapidly,its market advantage is remarkable.Chain business model is the mainstream of the future development trends of swimming training market,but its overall development is not yet mature,there are many problems to be resolved.(4)The team of coaches for child’s swimming training is too young,engage in teaching time is short and lack of teaching experience.The proportion of Part-time swimming coach is too large.The overall qualifications of the coaches are higher,but the teaching qualifications are shallow.(5)The overall qualifications of the management staff are higher,but most of the management work are not related to the professional.The concept of management is backward,so it needs to be strengthened.(6)The publicity and marketing methods of swimming training product have a certain diversity and innovation.But to attract child’s propaganda and ways of publicity are too little.And most of the swimming training staff not put enough attention on the publicity and marketing of the product.(7)The swimming training market of Xi’an city is not paying enough attention to the training of children swimming safety knowledge.And also the existence of quality of swimming technology training is not high.Aiming at the Problems of the summer child’s Swimming Training Market in Xi’an City,the recommendations made in this paper are as follows:(1)To attract investment,and to increase infrastructure for backward swimming areas.(2)To establish a more comprehensive rules and regulations and industry standards for the swimming training market,So that make the swimming training market more standardized and improved.(3)Improving the training system for coaches,and to train more excellent coaches.And expanding the coaches team to meet the needs of child’ s swimming training market.(4)To strengthen the training for management staff,and to enhance their management level.(5)Increasing the propaganda for child’s swimming training market,and enhancing the parents’ ideology.Let more children participate in swimming training.