The Research On Market Survey Of Happy Fruit Research Travel

(1)Happy fruit junior high school students'research travel market has broad prospects.The research shows that the proportion of junior high school students in Pingjiang,Yueyang,Changsha who express their willingness to go to Happy Fruit for research has reached 80.78%,80.65%and 88.75%respectively,indicating that Happy Fruit junior high school students have broad prospects for research travel market.Whether or not the preferential conditions or policies of Happy Fruit Research Base exist,the amount of expenditure needed,the level of service,whether the combination of "research" and "travel" of Happy Fruit Research Project or Activity is close,and whether Happy Fruit can provide security for research are the main factors that restrict junior high school students from Changsha,Yueyang and Pingjiang County to carry out research travel to Happy Fruit.The main motivation for junior high school students to study Happy Fruit is to broaden their horizons,accounting for 72.82%,64.08%and 66.29%of the total samples in Pingjiang,Yueyang,Changsha,respectively.The time for students to study Happy Fruit is mainly on holidays,of which 55.07%,52.48%and 53.93%choose summer vacation in Pingjiang,Changsha.As for the choice of tra'vel modes,most students choose the combination of school and research base,and research information mainly comes from network and newspapers and magazines.(2)The current problems in the research market of Happy Fruit junior high school students.Research shows that Happy Fruit Research Travel has made great progress,but in the process of development,there are insufficient propaganda and marketing means,low service level of scenic spots,lack of characteristics of scenic spots,lack of clear research ideas,immature research development ideas,weak characteristics of educational objectives of research products,prominent problems of"tra.vel" rather than "research",fewer research products for junior high school students,and types of research products.There are some problems,such as single,lack of depth and breadth,lack of attraction,imperfect infrastructure,service level to be improved,unclear market positioning of research products for junior high school students,inadequate market propaganda for junior high school students,and incomplete understanding.The existence of these problems will not meet the needs of junior high school students'research travel,affecting the healthy development of Junior high school students' market in Happy Fruit World.Countermeasure and Suggestion for Junior High School Students'Market Development of Happy Fruit Research:In view of the characteristics of Happy Fruit Research Travel of Junior High School Students,the factors affecting the development of Happy Fruit Research and the problems existing in the market of Happy Fruit Research Junior High School Students,this paper puts forward countermeasures and suggestions for Junior High School Students' Market Development,including improving the supporting infrastructure,providing high-quality research services,strengthening the construction of characteristics,improving the level of service and strengthening the joy.The foundation of Lego Research Base,strengthening safety management in scenic spots,adopting flexible price strategies,developing special research products for junior high school students,improving brand competitiveness,focusing on differences and seasonality,creating special research marketing,optimizing the combination of tourism projects,highlighting the combination of"travel" and "research".