"Traveling Around The World" Event Planning

With the rapid development of China's economy and the increase of disposable income and free time of the people,traditional sightseeing tourism cannot fully meet the needs of the public.Sports tourism with high participation and entertainment has been welcomed by more and more tourism enthusiasts.As one of the ways of sports tourism,the marathon activities gradually evolved from competitive competitions to participation of all citizens and experience activities in order to meet the needs of the general public.Today,the marathon activities attach importance to the organic combination of local natural and cultural landscapes,pay attention to creating a unique game route,and improve the satisfaction of participants,making marathon tourism a popular sports tourism method.The basis for the “Traveling Around the World” event was based on the first quarter of the “Qiwan Global” event of Zhejiang TV Channel Qianjiang City Channel.In the early stage,the basic framework was set up through data collection,visits and participation in the activities of personnel.By drawing on the experience of the “Around the World”campaign in the first quarter,we improved in the form of activities and activities,and formed a brand new marathon tourism program.This article begins with the background of the activity analysis,feasibility analysis,objectives and creative points,planning content and implementation plan and other aspects to complete the planning program.The purpose of the event is to promote tourism destinations through the form of media,and to meet the public's needs for fitness and tourism through the form of "sports + tourism"."Travel around the world" will lead Zhejiang and Chinese tourists to participate in the "marathon" event in the season's destination city in the form of offline + online recruiting.Although there are many problems in the development of the marathontourism industry that need to be solved,there are still great potentials for us to dig in the future.