Character Design And Communication Strategy Of MOBA Games

With the rapid iteration of electronic products,online games are increasingly valued by the public because of his accompanying entertainment function.King of Glory,as the MOBA mobile game with the highest market share and the largest number of game players,has become the first choice of many players.Glory of Kings has successfully gained a large audience and a wide range of social influence through the use of its own unique character design scheme and communication strategy.King of Glory has successfully gained a large audience and a wide range of social influence through the unique character design scheme and communication strategy.At present,MOBA games are taken seriously by the public,but the relevant research is not enough,especially the literature analyzing of MOBA games from the perspective of communication is even less.Therefore,this paper takes King of Flory as a case study to analyze the design method of hero role,and discusses the current communication strategy of the game based on the characteristics of character design.The paper's result proves that the success of King of Glory is by no means accidental.King of Glory successfully drew lessons from Chinese traditional cultural and other MOBA games' design character,creating a game world with Oriental magic images,and setting unique characters which are distinguished from European and American styles.At the same time,King of Glory established a set of complete and systematic communication paths from the perspective of hero characters.King of Glory will also use different communication methods to maximize the communication effect according to the difference of audiences.