Analysis On The Influencing Factors Of The High Popularity Of The Image Of King Of Glory From The Perspective Of Communication Studies

China largest mobile game named "Honor of Kings”,Has more than one hundred million daily active Players,and 200 million players.One out of nine We Chat daily active users is playing "Honor of Kings”,one out of every 14 people online game competition is playing "Honor of Kings”.Annual revenue was 16.1 billion RMB in2020.It is the world’s first game has hundred million daily active Players.This is a milestone in China’s game history.First,under the guidance of the theory of "Uses and Gratifications",this paper mainly uses qualitative and literature research methods,from players’ perspective,analyzes their basic composition and behavior characteristics,as well as the real motivation behind these behavior characteristics,Outlines the "player portrait" of "Honor of Kings “;Then use the theory of " The Second-Degree Code/Decoding ",from the game designer’s perspective,in-depth analysis of how to reconstruct the character image,to maximize the satisfaction of the game player;finally,discuss how to accurate and effective two-way communicate with players.The high popularity of the character image of " Honor of Kings " has an inevitable reason for its existence.The success is based on the strong Tencent company and the two major social communication platforms of We Chat and QQ.Deep analysis of players’ behavioral motivation,and more importantly,reconstruction of the image of game characters,is the key to success;Sharing the reconstructed character with the player is a necessary support for the success.Despite the success of " Honor of Kings ",as a society,there is also a need for stricter supervision and control to help players better self-regulation and development,and to prevent the "game addiction" of young players and the misleading of traditional Chinese culture and other negative effects.