| With the increase of per capita disposable income of residents,tourism is more and more popular with the people.Sports tourism,as a new product of tourism,has also developed rapidly in China.Anhua is a mountainous area with unique Meishan culture and Mabang culture.Its natural and human conditions are very favorable.In recent years,in-depth promotion of the "3 + 2" strategy development,including the promotion of tourism as the pillar of industry,demonstrates the determination of Anhua region to promote tourism development.Based on the above background,starting from RMP theory,this paper adopts the methods of documentation,field investigation,interview,questionnaire survey and mathematical statistics to provide the development path for sports tourism in Anhua area according to the current situation of sports tourism development in Anhua area and the advantages and disadvantages of sports tourism development.In order to promote the development of sports tourism in Anhua area,thus driving the local economic development,and promoting the protection and inheritance of the characteristic culture in Anhua area.The research shows that the development status of sports tourism in Anhua area is as follows: 1)The sports tourism resources in Anhua area are rich and comprehensive.2)Anhua has a broad tourism market.Most of the tourists who go to Anhua are short-distance tourists from the province who are introduced by their friends and stay overnight in the scenic spot.Its consumption capacity is relatively stable,most of them go with family members and friends.Most tourists like sports tourism products with high participation and interest.3)The development products are designed from forest to mountain,waters,humanities and other aspects,which are more comprehensive.The advantages and disadvantages of sports tourism in Anhua area are as follows: 1)There are abundant types of tourism resources in Anhua area,many kinds of products can be developed,the climate is pleasant,environmental protection is good,and cultural heritage is deep;but the development degree is uneven and generally low,the layout of tourism resources is unreasonable,and the professional level of scenic area managers is poor.2)Anhua has the advantages of location and market,the rapid expansion of tourism market,the change of tourism concept,etc.But there are also some disadvantages,such as the pressure of location competition,the low popularity of tourism brand,the low retention of tourists in scenic spots,the lack of diversity of transportation means,and the poor publicity effect of scenic spots.3)In product development,sports tourism products have the advantages of complete categories,high combination of sports elements and tourism products,but there are also some problems,such as less development of sports tourism humanities resources,high homogeneity with surrounding scenic spots and relatively independent products.Finally,the development framework of sports tourism based on RMP theory is constructed and analyzed from four aspects: broadening ideas and ideas,exploring history and culture,organizing and optimizing spatial pattern,highlighting key product levels.Based on the analysis of R,M and P's current situation and advantages and disadvantages,the following six paths are put forward: 1)Path 1: Joint the surrounding scenic spots to build their own brand 2)path two: integrating sports tourism with "Internet +" development 3)Path 3: Integrate local culture with sports tourism to enhance product innovation 4)Path 4: Improving the Sports Tourism Product System 5)Route 5: Transportation choice in diversified scenic spots 6)Path 6: Integrating local red culture and developing red sports tourism... |
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