Research On Current Situation And Countermeasures Of Chess Training Market In Harbin

The historic moment when Xie Jun won the women’s world title in 1991,breaking the Soviet union’s and Europe’s monopoly on women’s chess titles,brought attention to the intellectual game.Countries have preferential policies to support board project development in recent years,in the circumstances of Harbin chess training market rapid development,training institutions,from the initial stage of only a few training institutions to now have training qualifications about more than 12.This paper mainly adopts the methods of literature review,questionnaire survey and case analysis to summarize the current situation of the chess training market in Harbin,analyze its advantages and disadvantages,and provide corresponding suggestions and countermeasures to provide suggestions and data support for the future development of the chess training market in Harbin.By combing the external environment of Harbin international chess training market and investigating the status quo of international chess training institutions,the following conclusions are drawn based on the case study:1.In recent years,the overall development of the chess training market in Harbin is on the rise,with private non-enterprise sports training institutions as the main market.Harbin chess training market has a good external environment,three chess into the campus,chess and card promotion project,college sports training professional enrollment and other good policies have been introduced.2.A large number of chess training institutions emerge in Harbin,most of which are small and medium-sized.Recruitment publicity mainly relies on the introduction of existing students,The operating status of the institution is slightly profitable.The educational structure of managers is ideal,coaches have higher educational level,mainly take full-time jobs,and generally have teaching qualifications and rich experience.Students are highly motivated to participate in the competition,the majority of students are male,the highest proportion was in the 6-10 age group.The students and their parents are satisfied with the training institution,the tuition range is reasonable,and the parents can afford it.3.There are the following problems in the development of the chess training market in Harbin:(1)The training market lacks targeted policy support.(2)Market recruitment of students propaganda means a single,lack of innovation.(3)The professional degree of managers is not high and the coaching level of coaches is uneven.(4)The training content is not standardized,and there is no unified reference standard.(5)The training institutions are profit-seeking and lack of effective supervision.(6)The overall market access threshold is low,and lack of industry benchmark.4.Countermeasures of developing chess training market in Harbin:(1)Formulate preferential policies suitable for the region and strengthen the support of chess on campus.(2)Expand publicity channels to promote the popularization of chess projects.(3)Improve the professional level of managers of training institutions and establish and perfect the training mechanism for coaches.(4)Formulate standardized and reasonable industry training standards.(5)Establishing regional characteristics of chess training market development path.(6)Improve the market management system of chess training and promote the development of industry brands.