Research On The Development Strategy Of Le Xue Education Technology Co.,Ltd.

Under the macro background of China's social and economic development,China's basic education has also flourished.Among them,after the revision of the "Private Education Promotion Law",private education has clarified the profitability of private education institutions,and a large amount of funds have entered the education and training market,accelerating the capitalization of the education industry.At the same time,the speed of mobile Internet and artificial intelligence The rise has made the education and training industry usher in a new round of development opportunities.This article takes Le Xue Education and Education Technology Co.,Ltd.as the research object,and deeply explores the development path and strategy of private education and training companies.It is of great significance to help private education companies seize the opportunity of development and enhance the strength of enterprises.Le Xue Education and Education Technology Co.,Ltd.is an emerging education and training enterprise.It entered the market with mobile internet education as the entry point.It was favored by the capital market at the beginning of its establishment.After the angel round of financing of 4 million US dollars,it also got 3000.Ten thousand dollars of A round of financing.With the support of capital,the branch schools in the third-and fourth-tier cities have established branch campuses in more than 30 cities in more than 10 provinces across the country through direct sales and acquisitions.Provide high-quality off-campus training services to primary and secondary school students nationwide through online and offline teaching.With the continuous expansion of business,the external market competition faced by Beijing LeXue Education Technology Co.,Ltd.is becoming more and more fierce,and the internal resources of teachers are insufficient.The operation of the new campus opened in order to seize the market is not satisfactory.Whether the company is pursuing development speed in development or the pursuit of development quality is becoming more and more obvious.How to find a balanced and sustainable development path between speed and quality is an urgent problem to be solved by Le Xue Education Technology Co.,Ltd.Guided by strategic theory,this paper uses the PEST model to analyze the political,economic,social,and technological factors of Beijing Le Xue Education Technology Co.,Ltd.,and concludes that the industry opportunities provided by the external environment outweigh the risks,and the entire private education industry It will usher in an upgrade of commercialization and capitalization.By analyzing the internal environment of Le Xue Education and Education Technology Co.,Ltd,we found that the disadvantage of Le Xue Education and Education Technology Co.,Ltd is that it started late and lacks the process of brand accumulation.The popularity in the education and training market is relatively small,the product homogeneity is serious,and the core competitiveness.insufficient.The advantage is that the company's senior management has rich experience and understanding of the education industry,can quickly respond to changes in the external environment,the teacher's partner salary system,fully mobilized the company's subjective initiative,the offline branch school in the third-and fourth-tier cities To avoid direct competition with leading companies in the industry,online APP has millions of registered users and has been recognized by the market.After combining internal and external environmental analysis,this paper studies through SWOT analysis that Le Xue Education and Education Technology Co.,Ltd.has great development potential and broad development space.We should make full use of the existing efficient management system,experienced faculty,and strong financial support to seize the opportunity of capitalization of the private education market and the acceleration of China's urbanization,seize the market of third-and fourth-tier cities,and establish a brand image.Finally,this paper combines the vision of Le Xue Education and Education Technology Co.,Ltd.to formulate short-term strategic goals,expand online course content,optimize the quality of offline branch schools,expand company brand awareness,and reserve excellent teachers.Medium-term strategic goal: establish a standardized curriculum system,increase the line The number of schools under the branch,listing financing to obtain more financial support;long-term strategic objectives: through the new technology to change the status quo of educational resources imbalance.In order to achieve the strategic goals,we have chosen a development strategy of centralized development strategy,market penetration strategy,and online and offline markets.In order to ensure the smooth implementation of the strategy,the following five safeguard measures will be taken to build a corporate culture,optimize the organizational structure,strengthen personnel training,establish a product standard system,and enhance brand value.The conclusion of this paper is that enterprises in the education and training industry should grasp the policy changes,the development opportunities brought about by technological changes,and combine their own characteristics to develop strengths and avoid weaknesses and formulate long-term and sustainable development strategies.