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Research On The Impact Of Big Data On The Operation Of Clubs In Chinese Football Association Division Two League

Posted on:2019-06-06Degree:MasterType:Thesis
Country:ChinaCandidate:Q L LiFull Text:PDF
GTID:2417330572961197Subject:Humanities and sociology
Abstract/Summary:PDF Full Text Request
Big data for various influence on the development of the industry is increasingly significant,its application is becoming more and more widely in the field of sports.Specific programmes to football,With the strong atmosphere of domestic football,football in the field of each niche also fast development,the big data is one of them.At present,Chinese Super League,China League One and Chinese Football Association Division Two League all have data service,and big data to the influence of the operation of professional clubs also day by day obvious,including transfer,business development,ticketing operation,television and echelon construction,etc.This article through to the concept of big data,the trend of the development of the large data predicting and analysing the present situation of Chinese Football Association Division Two League clubs operating,Refer to big data statistics and the influence of the news spread to the government,Combining with foreign mature professional football club in the field of player transfer,business development,ticketing operation,TV broadcast and echelon construction,to explore the large data of Chinese Football Association Division Two League clubs operating and draw the following conclusion: First,big data directly affects the selection of football agents and clubs.Second,big data has a strong guiding role in the channel selection and development of business development.Third,big data helps ticketing operation to achieve accurate marketing;Fourth,big data has a positive impact on the development of television broadcasting.Fifth,big data determines the sustainability of echelon construction.This article also through recommendations related to provide data and theoretical support for the subsequent research.At the same time,the paper also puts forward relevant Suggestions on the operation aspects of the clubs in the Chinese football division.First,realize the information decision and data management of the club step by step.Second,rely on big data to market the business development operation;Thirdly,it conducts ticketing operation according to the preference of fans of clubs in China and b.Fourth,seek cooperation with local TV stations to achieve the breakthrough of TV broadcasting;Fifth,let the data be the "commander" of echelon construction.The players and the team big data in this paper chooses 2016 and 2017 season data,also in the study by foreign mature professional league and predict the data and the development of the Chinese super league.It is hoped that this paper will provide help for the follow-up research.
Keywords/Search Tags:Big data, Chinese Football Association Division Two League, Club operation
PDF Full Text Request
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