Comparative Study On Commercial Operation Models Of Chinese And French Professional Football Clubs

The five major European football leagues are the most popular,most commercially valuable,most influential,and represent the highest level of football leagues in the world.Their commercial and market-oriented operating models have played a very important role in promoting their attention.Among them,French football,especially the professional operation mode of professional clubs in Ligue 1 league,national team,youth training,league,etc.,has aroused great concern of the industry and academia.Professional football clubs are often at the top of the value chain of a country ’s football industry.After receiving funds from investors,football clubs in various countries and regions begin to discover,introduce,and train football players,and work with governments,football associations,and third parties.Cooperative institutions(professional football leagues)jointly organize and operate leagues.The club also obtains economic and other additional benefits through diversified business operations such as player transfer trading,ticket sales,broadcasting rights signing,authorized distribution of peripheral products,and sponsorship advertisements.The same is true of the French Football League.With its distinctive and inclusive multicultural youth training system,French football,combined with the rational use of the national system to build the national team-the Kleinfontein model,combined with the open and scientific management method in recent years,has continuously attracted International excellent capital,the introduction of superstars,the scientific construction of professional stadiums,the creation of a distinctive international fan culture and the cultivation of world-class football club brands The transformation transformation operation mode has also made great progress,and its league,national team and youth training international influence are also expanding.Therefore,French football not only won the World Cup trophy twice in 1998 and 2018,but also achieved excellent results in the European Cup and other international competitions.Its clubs have also been in various UEFA competitions.It also achieved a decent record and formed a distinctive "French model".On the other hand,in recent years,with the large amount of capital investment in recent years,Chinese football has attracted the participation of international big-name stars,and has greatly improved the league system and management and operation system at all levels.Compared with French football,there is still a big gap in terms of hardware construction professionalism,fan culture and youth training quality.In this paper,through a comparative analysis of the business operation models of professional football clubs in China and France,the management system,management and operation system,organization mechanism,and marketing system of the two countries ’clubs are taken as the research objects and observation perspectives to analyze the similarities and differences between the two countries’development and try to put forward It is conducive to the healthy development of Chinese professional football clubs,and can provide inspiration for China ’s professional football leagues to be able to be built into Asia ’s first-class professional,internationalized,marketized,and branded professional leagues.