Media Image Communication Of Chinese Overseas Students:Based On The Report Of People.cn 2014-2018

As a special group of Chinese Overseas students,they go abroad to study abroad.The image presented and represented is not only oneself,but also the image of a nation and a nation.For this reason,they have also been widely used by domestic media and the public.Concerns,followed by reports on Chinese students,are also endless.On the other hand,the online media,which cannot be underestimated,has gradually surpassed traditional TV,newspapers,radio and other traditional media by virtue of its massive information storage,instant delivery,rapid penetration and effective interaction.It has gradually become a daily reception and expression of new people.The main platform for Jin things.As a Chinese communicator,the online media reports build a medium image,which also affects the public's perception of their group and their own image.The paper mainly studies the media image of Chinese overseas students from 2014-2018.Selecting the largest comprehensive online media on the Internet and China's key news website-People.cn as the research object,using content analysis method and case study method to conduct related system research,combing and analyzing the media image of the Chinese overseas students in 2014-2018 The construction is sorted out.The article is divided into six major sections.The first part is the introduction,including the background and significance of the topic,the research summary and the basic content and methods of the research.The second part is the research and design of the media image of Chinese overseas students from 2014 to 2018.The survey results are summarized,including the research design and report research results of the media image of Chinese overseas students from 2014 to 2018.The third part is the presentation and exploration of the media image of Chinese students from 2014 to 2018,including the main types of media images of Chinese overseas students.The characteristics of Chinese media students'media image analysis;the fourth part is the analysis of the problems and causes of Chinese media students' media image construction,including the main problems and construction causes of the Chinese overseas students'media image construction;the fifth part is the construction of the image of Chinese overseas students by People.cn.The role and reflection of the role of the Chinese overseas students' media image construction and thoughts;the sixth part is the conclusion of this paper.In view of the construction of the image of Chinese overseas students in the People's Daily Online,the positive and positive images are the main ones.There are positive and negative reports,unbalanced reports,topic selection and content,and "labeling"issues.In the future,we can look forward to the new needs of new readers in the context of the new era,the positive events of the negative events,the more comprehensive balance of reports,and the reduction of stereotypes in publicity,and so on,so as to present a new image of Chinese overseas students in a vivid and realistic way.