Research On Development Strategy Of Yanzhao University Logistics Management Co.,LTD

The purpose of this thesis is to systematically analyze and research the competitive environment of Yanzhao University Logistics Management Co.,Ltd.in the city of Qinhuangdao,identify the insufficiencies in the current state of operation as well as the advantages,sort out potential risks,and seize opportunities for development.In the mean time,in order to help this company to solve the problem of development bottleneck,corporate strategic plan and the competitive strategy are planed and designed,effective supporting measures are proposed to ensure the smooth implementation of the combination of the strategies,and references are provided to the similar university logistics management and service enterprises in the same development stages.This thesis comprehensively used the analytic methods of PEST analysis,SWOT analysis,and Michael Porter’s five forces model.First,this thesis analysed the external environments and the macro environment of the Yanzhao University Logistics Management Co.,Ltd.with the method of PEST analysis,and the industry competitive environment with Michael Porter’s five forces model.According to the above-mentioned analysis,this thesis finds out that Yanzhao University Logistics Management Co.,Ltd.faces severe competition and potential risks,but this company also have some opportunities for development,including policy support and cross-regional development opportunities.In addition this thesis analysed the internal problems of the Yanzhao University Logistics Management Co.,Ltd.,together with the internal environment analysis,and pointed out the main problems inside the company,such as low market share,limited product price,lack of talent reserve,unreasonable capital structure,and so on.This thesis also find out this company owns some advantages,including great market influence,stable client base,and advanced service information system.Second,based on the analysis of the internal and external environment,this thesis integrated the SWOT analysis matrix for the Yanzhao University Logistics Management Co.,Ltd.,and formulated general strategies for this company accordingly.In addition,this thesis made the competitive strategies after the analysis of the core competitiveness;strategic positioning of industry,market,operation;and the strategy of the company level and the business level.Finally,in order to ensure the effective implementation of the strategies,this thesis formulated the implementation strategy from five aspects: constructing corporate culture,consolidating human resources management,consolidating operation flow management,optimizing the allocation of strategic resources,and strengthening the control of strategic implementation,thus this company can guarantee the implementation of the strategic framework and sustainable development motivation.So the Yanzhao University Logistics Management Co.,Ltd.can promote its core competitiveness in the process of formulating combined strategies and perfecting the safeguards.