Research On Media Literacy Education Based On WeChat Communication Behavior Of College Students

As a new and popular media tool,WeChat has become one of the main platforms for college students to disseminate information.Human communication behavior is directly related to media literacy.In the mass communication behavior of college students,the quality of communication is uneven,and it is very intuitive to reflect the imbalance of media literacy.It is great significance to promote the social image of college students,promote social positive energy and expand the positive information flow of society through to enhance the media literacy of college students and improve their communication quality.Based on WeChat platform,the main communication behavior of college students is mainly through voice,circle of friends,and the public platform,mainly including groups,from the way between the public and the media,from the content mainly include personal originality,purity secondary transmission and innovative ideas into their own secondary spread.WeChat communication behavior of college students has obvious characteristics such as large information dissemination,wide spread content and wide spread content.These communication characteristics are reflected in the media literacy of college students,especially their selection ability,questioning ability,creative ability,understanding ability and evaluation ability.Through the empirical research,it is found that the media literacy of college students still exists in the communication responsibility and the quality of communication,and the communication awareness is still insufficient and the communication quality is relatively weak.The promotion of media literacy is achieved through the media literacy education.Therefore,based on college students WeChat communicating behavior and reflect the research of media literacy,it is very necessary for college students to carry out targeted media literacy education,through the common media literacy education countermeasures(update media literacy education concept,rich media literacy education resources,optimize the media literacy education method)and personality education countermeasures(positive consciousness of media literacy education,and guide students to establish the media literacy education goal,the spread of media literacy skills)to improve college students' media literacy.