Uses And Gratifications Of WeChat Sports Among University Students

The popularity of national sports exercise has accelerated the development of sportsindustry.The popularity of sports social applications and smart wearable devices have given sports industry a new vigor.Among them,the We Chat Sports,relying on We Chat,is a powerful social platform.It has a huge user base and has received attention from people today.College students are the representatives of the frontier groups of new ideas.They are one of the important groups of We Chat Sports users.At the same time,college students,as the pillars of the country and the hopes of the nation,are of vital importance.In addition,the subjective psychological factors and personal habits of group users of Wechat Sports have an important influence on the choice and use of We Chat Sports functions.At present,there is still a gap in the research on the uses and gratifications of We Chat Sports and mobile phone dependence in the academic community.Based on the theory of“uses and gratifications ”,this paper combines mobile phone dependence and other related research.It uses college students as the research object,uses focus group interviews and questionnaire surveys to analyze the basic characteristics,gratifications,and behavior of the college student We Chat Sports users and discusses factors affecting the use behavior of college students' We Chat Sports.The gratification-soughts of undergraduates using We Chat Sports is based on health appeals and social appeals,and the We Chat Sports meets the college students' health needs more than social needs.Although college students use Wechat Sports more frequently,improper use behavior is far lower than proper use behavior.The results of the study show that gender,motivation for use,and the use of We Chat Sports by college students can significantly affect the proper and improper use behaviors of undergraduate We Chat Sports,and fit the theory of uses and gratifications.According to the analysis and analysis of the data,We Chat Sports has both positive and negative impacts on college students.College students should associate actual sports with We Chat Sports movements,improve media literacy,and use We Chat Sports in a rational manner according to their own circumstances.In addition,the applications of the sports should be consistent with the user's psychological appeal,and it should also improve the accuracy and diversity of records,provide services for guiding scientific exercise,and simultaneously plan online and offline activities to provide users with high quality services to promote physical fitness.