The Political Extension Of Human Beings During The Evolution Of Media

The evolution and development of the media to bring people into the era of mass communication.The media have great influence in the political activities,make it become an indispensable important part in the political life and an important force that cannot be ignored.From the early language media to print media,the electronic media and network media now,every a kind of media technology for human cognition,exerted a tremendous influence on the mode of thinking and behavior.This paper from the nature of media political communication activities with the people of Marshall Mcluhan's "media extension theory" as the theoretical basis,to explore the relationship between the two,that the media is the extension of the media.Is not only an extension of human sense organs,but also extended to human thinking and ability,change the cognitive and thinking way of people,which has greatly changed the human With the evolution of society,and the media as a clue,in-depth analysis of the media in different period,media on the political extension.Language media distinguishes humans from animal,use of language,to promote the ancient Greek democracy,make the citizen spirit shine,open the text of human civilization in medieval times,theocracy,Church monopoly of knowledge and the dissemination of privilege,people long-term in the spirit of the church under the control of people into the "religion",appeared in the print media,provide technical support for the reformation,make people get rid of the shackles of the church,to create the conditions and print media for the enlightenment,people began to pursue the rationality and freedom,freedom,equal rights consciousness awakening.During the period of electronic media,the main political power to guide the public opinion through the electronic media control,set up Order of discourse,so as to achieve the extension of its political power,the emergence of Internet media has broken the control of political power subjects to traditional media,extended the public sphere,promoted the popularization of discourse power,and provided new technological conditions for the realization of political rights.