Suzhou City Children’s Sports Training Market Investigation And Research

Now the state advocates the implementation of a national health plan and encourages people to participate in sports.People’s consumption levels have been improved,life concepts have changed,and more attention has been paid to the children’s health problems and the development of sports interests.As a result,children’s sports training industry has emerged and has achieved rapidity.development of.However,the excessive development of the training industry has also led to various problems in the market.This article takes the Suzhou sports training market for children as the research object,and conducts research through methods such as literature review,questionnaire survey,mathematical statistics,etc.,relevant laws and regulations issued by government agencies,operation and management of training institutions,training institution managers,The investigation of the basic conditions of the coaches,the parents’ motives and the training satisfaction of the trainees revealed that problems in the development of the children’s sports training market in Suzhou City and suggestions for improvement were made to improve the development system for the children’s sports training market in Suzhou City.For scientific and healthy development,it also provides reference for the development of sports training market in other regions.The findings of this paper are as follows:1)The sports training market is dominated by private management;training institutions are more arranged by the coaches themselves in the content of the courses,and more institutions have the problem of arranging too many students;the venue is mainly rented.2)The fee standard of sports training institutions is mainly based on self-pricing;in terms of safety,more training institutions do not purchase accident insurance for trainees,and the safety of trainees is difficult to guarantee;there is no relevant knowledge training and assessment standards for coaches.3)The management personnel of the training institutions have high academic qualifications,mainly sports majors,lack of knowledge in market management,market operations,and economics;mainly men,working years are mainly concentrated in 1 to 5 years,and the management period is short.4)Training institutions mainly include part-time coaches,coaches are more mobile,coaches mainly focus on undergraduate sports majors,coaches have high academic qualifications,and there are some cases where there is no coach qualification certificate.5)With the increase of grades,the increase of academic pressure has led to a decrease in the number of participants in sports training;the contradiction between learning and training has led to a decrease in the frequency of trainees participating in training,affecting the progress of skills learning and the effectiveness of training;.6)There are high expectations for the parents of the trainees: if they learn a sports technique in a short period of time,they learn a lot of sports skills within a certain period of time;they blindly follow the crowd and allow their children to participate in many sports training.