| On May 5,2016,the State Administration of Sports issued the 13th five-year Plan for the Development of Sports,in which it was pointed out that it is necessary to vigorously carry out all kinds of youth public interest sports activities and sports skills training,and promote young people to form the habit of physical exercise.(B)equip adolescents with at least one sport skill;In July of the same year,the State Administration of Sports issued the 13th five-year Plan for the Development of the Sports Industry.The article points out that the sports training industry is listed as a key industry,vigorously developing the training market for all kinds of sports items,and cultivating a number of professional sports training institutions.For the youth sports training market laid a solid policy soil.Suzhou is located in the south of the Yangtze River One of the most important central cities in the delta urban agglomeration,its economic development,high standard of living,low Engel coefficient of residents,good economic environment,social environment,policy environment,market environment,surrounded by multi-dimensional environment,We must and urgently need to know the structure,scale,personnel,quality and other aspects of the current swimming training in Suzhou,in order to provide reference for the mature and benign development of Suzhou youth swimming training market.In this paper,the basic dimension category of the young swimming training market in Suzhou is set up by means of the method of documentation and root-rooted theory,then the expert interview method is used,and the final dimension is reasonably selected according to the market property and the actual situation of the swimming training.At last,from the actual point of view,using the questionnaire method and the mathematical statistics method,the management,the coach and the students of some swimming training institutes in the region under the jurisdiction of Suzhou are distributed,so as to understand the current situation of the development of the swimming training market of the young people in Suzhou,And the countermeasures of the related cultivation are put forward.The main conclusions of the survey are as follows:(1)in terms of market structure characteristics,there is a spatial aggregation centered on urban areas,Kunshan,Changshu and Zhangjiagang,and the market management is dominated by seasonal management.The main types of property rights are self-management and enterprise units,the market scale is mainly small and medium scale,the category of stadiums and stadiums is mainly affiliated to enterprises.(2)in the aspect of market managers,the aged and the people with low academic qualifications are the main ones;they have long years of management;they feel a higher level of self-health.(3)in the aspect of training coaches,the ratio between men and women is out of balance;The characteristics of age tend to be younger;the level of education is higher;(4)the proportion of young students is close to that of male and female students;the majority of primary and junior high school students;the overall higher level of family income;physical fitness and examination services as the main consumption motivation;The overall level of training satisfaction is higher.(5)in the aspect of market object,the course content is generally according to familiar with swimming,start to learn breaststroke,consolidate breaststroke,freestyle,backstroke flow,butterfly stroke market demand is relatively small;The first course fluctuates between 13 and 18 hours;there are mainly intermittent and continuous patterns of class arrangement;at this stage,grade,according to skill level and private teaching,is the main mode of class division.;The number of students in major classes is controlled at 7 to 15,usually equipped with two bishops,two private teachers,and one coach.(6)in terms of service quality,the difference between perceived scores and expected scores of adolescent students is relatively large.The expected value of reliability and empathy is the highest and the difference is relatively prominent.The perceived scores of physical and reliability dimensions are relatively high,and the quality of training is relatively recognized;there are deficiencies in comprehensive services,humanized services and caring services,and the concept of service in the psychological level is lacking.The main countermeasures include:(1)give full play to the effect of swimming training market aggregation,promote its overall development(2)perfect the training system of the main members of the training market,do a good job in the talent reserve(3)clarify the standard of swimming training courses for young people,Unified training and Teaching system(4)deepening Comprehensive Service concept and improving Service quality... |
