Research On The Communication Strategy Of Chinese Tennis Contest

Nowdays,people love tennis so much.At present,the world's most famous tennis sports events have a total of more than 300 games each year.These sports events are located on five continents and have competitive events on average every day.Tennis has gradually become the most popular sporting event in the world.Since2004,tennis has developed rapidly in China,but the attention of tennis is still relatively low compared to other popular projects.This means that how to better disseminate tennis events is very important for the development of tennis in China.Based on the theory of using and satisfying theory,this paper analyzes the communication mode of tennis tournament in China,combining with the current tennis event communication.It is found that the main factors that restrict the improvement of the communication effect of tennis tournaments in China are the irregular communication environment of industry system,single communication mode of sponsorship of events,rich communication form of culture of events,low influence of mass participation in communication,slow development of communication carrier,and the integration of propaganda means.Not high,lack of professional communication media introduced seven aspects.From the perspective of communication,this paper analyzes and compares the communication of Chinese and foreign tennis tournaments,and probes into the innovation strategy of Chinese tennis tournaments from seven angles: medium of communication,content of communication,environment of communication,subject of communication,carrier of communication,object of communication,means of communication.Combined with the research and analysis of innovation strategy in the communication of the martial arts tournament,This paper puts forward seven innovative strategies of system innovation,sponsorship form innovation,competition marketing mode innovation,tennis event experience innovation,tennis economy innovation,multi-level coverage innovation,and organizational talent innovation to improve the spread of tennis events in China.