| In recent years, the development of mobile Internet becomes mature. As various sectors explored the field of mobile Application, sport industry has also become one of them. Sports mobile Applications represented by a combination of product provide better content and services for the sports crowd. The combination of sports and mobile Applications—sports mobile APPs, not only for sports professionals to provide more high-quality content, but also Change the way of media communication.Four World Tennis Open Matches as the earliest and most complete data, APP download the largest number of sports events, has become the new power of the media sports news reports. In this paper, as the data collection and writing case, the Four World Tennis Open Matches APPs can be more complete to explore the use of sports in the vertical history of innovation, from which to draw the change in the spread of sports Applications, to provide reference for the development of sports events in our country in the future.This paper summarizes the development and characteristics of sports mobile APPS in recent years, based on the previous studies on the Application research of the APPs to the large sports events communication, and classification of sports mobile Applications. Secondly, using the method of literature, data analysis, logic analysis,and comparative analysis to compare the update of the past and data from the Four World Open Matches, to find out the changes in the function of the APPs of the Four World Open Matches each year. At the same time, to compare with the traditional media and PC Internet, focused on the advantages of the Four World Open Matches APPs. Finally, analysis and comments on the function items, communication content,the number of reported information, interaction and feedback of the Four World Open Matches APPs from 2012 to 2015. It points out the problems of the APP in the Four World Open Matches.The sports event APP created a new era of large sports events spread, Bring a new experience for the public, to change the existing mode of transmission,andachieved good communication effect but there are some defects in the sports event APP, such as: lack of the alienation, the Application of technology, the audience experience problems. If you want to get long-term development in the sports event propagation, we must strengths the weaknesses.The sports event APPs can play a role as an important force in the media, events, sports and life bring more enjoyment. |
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